362: [Case Study] Attract More Clients with Your Lead Generation Signature Talk with Danielle Hayden

362: [Case Study] Attract More Clients with Your Lead Generation Signature Talk with Danielle Hayden

Many speakers use public speaking as a way to build awareness for their business and attract leads and clients.

Speaking is an excellent way to do this because you automatically have credibility and authority by standing in front of a group of people.

However, an opportunity I see speakers miss is that they forgo thought leadership when they’re delivering presentations on behalf of their business to attract leads and clients.

They believe they have to provide lots of information, tips, and facts in order to provide value to the audience and by extension get the people in the audience interested in purchasing their product or service.

What I’ve found to be a better approach, in the presentations that I deliver and in the ones we help our clients with, is to help the audience see where they are truly getting stuck and show them how to think about things differently, which is the essence of thought leadership.

My guest is Danielle Hayden, the founder and CEO of Kickstart Accounting, Inc., who has built an incredible business and team that works with women entrepreneurs to truly understand their numbers so they can make better business decisions.

Danielle reached out to me in October because she wanted to create a new signature talk for lead generation - listen in to find out what happened!

Danielle and I talk about:

  • Why she wanted to create a new lead generation signature talk

  • How I recognized her thought leadership angle during our VIP Day

  • The process we went through to develop her new talk, including how she felt about adding more stories

  • The results she got signing on new clients the first time she presented her new talk

Show notes at https://www.speakingyourbrand.com/362/

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358: Leverage Artificial Intelligence (AI) as Your Strategic Partner and Coach with Alysia Silberg

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357: Create Real Change by Shifting Your Identity to Who You Want to Be with Dr. Kim Foster [Thought Leadership Series]

357: Create Real Change by Shifting Your Identity to Who You Want to Be with Dr. Kim Foster [Thought Leadership Series]

How can you accomplish what you want, from the small to the big? As we gear up for the new year, I’m sure there are things you have on your vision board and list of goals you want to achieve. There ar...

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356: What to Do Now to Position Yourself as a Thought Leader [Thought Leadership Series]

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We’re continuing our new podcast series on thought leadership. We’ve talked about finding and developing your big idea and what your signature talk should be doing for you. Today we’re diving into wha...

13 Nov 202339min

355: Any Presentation You Give should be a Signature Talk - Here's Why [Thought Leadership Series]

355: Any Presentation You Give should be a Signature Talk - Here's Why [Thought Leadership Series]

We’re continuing our new podcast series on thought leadership. Today we’re going to take a look at what exactly a signature talk is and what it should be doing for you. Any presentation you give *shou...

9 Nov 202316min

354: Finding and Developing Your Big I.D.E.A. [Thought Leadership Series]

354: Finding and Developing Your Big I.D.E.A. [Thought Leadership Series]

Today’s episode it’s all about finding and developing your Big Idea for your thought leadership and public speaking. Ideas are incredibly powerful; they can live on for years, centuries, even millenni...

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353: The Power of Frameworks: How Sharon Ehrlich Found Her Voice and Message

353: The Power of Frameworks: How Sharon Ehrlich Found Her Voice and Message

Many accomplished professional women come to a point in their lives where they struggle to balance their personal and professional responsibilities.  Whether it’s their high-pressure career, raising c...

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352: 7 Things the Best Speakers Do: My Takeaways from TEDWomen

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I recently had the honor of attending the TEDWomen conference in Atlanta, Georgia. Over 3 days, I heard 35 speakers deliver their TED talks, on topics ranging from democracy to abortion rights, menopa...

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351: Hot Takes: Country Club Feminism, The Barbie Movie, Taylor Swift, & More

351: Hot Takes: Country Club Feminism, The Barbie Movie, Taylor Swift, & More

From Barbie and the Super Models to Beyonce and Taylor, women and the influence they have on culture and the economy are being seen and talked about everywhere. Since here at Speaking Your Brand we're...

16 Okt 202337min

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