364: Your Stories and Experiences Shape Your Thought Leadership and Signature Talk with Samantha Irwin

364: Your Stories and Experiences Shape Your Thought Leadership and Signature Talk with Samantha Irwin

If you think your stories and experiences from long ago aren’t relevant to what you do now, what you speak about, and your overall thought leadership message, this conversation will show how much our past experiences shape who we are and reflect what matters to us.

Our lead speaking coach, Diane Diaz, sat down with Samantha Irwin, a recent graduate of our Thought Leader Academy and a seasoned entrepreneur with a fascinating journey.

In this episode, you'll hear:

  • Samantha's journey from teaching to entrepreneurship, and how these experiences shaped her thought leadership
  • Her time in the Thought Leader Academy and how it helped her create a signature talk
  • Samantha's recent talk crafted during her VIP Day and the positive feedback she received
  • Samantha's innovative use of her customer service card decks in her presentations for lead generation

Show notes at https://www.speakingyourbrand.com/364/

Samantha’s website: https://kaizen.zone/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

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Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

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250: Lessons Learned from 250 Podcast Episodes with Carol Cox [The Medium is the Message Series]

250: Lessons Learned from 250 Podcast Episodes with Carol Cox [The Medium is the Message Series]

We’re celebrating 250 episodes of the Speaking Your Brand podcast! I wanted to take this opportunity to share with you lessons I’ve learned after hosting and creating 250 episodes, including what make...

9 Nov 202131min

249: Add Performance Elements to Your Speaking with Carol Cox

249: Add Performance Elements to Your Speaking with Carol Cox

We’ve been doing a series on in-person speaking, as more conferences and events return to in-person. Today, I’m talking about the relationship between speaking and performance. This episode was prompt...

2 Nov 202122min

248: Boost Learning and Engagement in Your Presentations and Programs with Manja Horner

248: Boost Learning and Engagement in Your Presentations and Programs with Manja Horner

Whether you’re presenting at a conference or running a program or course, you want to make sure that your audiences and clients are learning and, more importantly, applying what they learn. My guest i...

26 Okt 202134min

247: Creating Your Body of Work by Noticing Who's Missing with Katrine Marçal

247: Creating Your Body of Work by Noticing Who's Missing with Katrine Marçal

When you think about your thought leadership, one of the questions to consider is: What is missing in your field/industry? For my guest Katrine Marçal, the question wasn’t only “what” is missing, but...

19 Okt 202132min

246: Audience Engagement Strategies for In-Person Speaking with Ramona J. Smith

246: Audience Engagement Strategies for In-Person Speaking with Ramona J. Smith

We’re continuing our series on in-person speaking with this episode to talk about audience engagement strategies you can use and how you can give your audience an experience. My guest is Ramona J. Smi...

12 Okt 202132min

245: How to Get Selected as a Speaker by Event Organizers with Sarah Soliman

245: How to Get Selected as a Speaker by Event Organizers with Sarah Soliman

As the speaking season is ramping up (both virtual and in person) and conferences are planning for next year, how can you stand out and get selected as a speaker? Our guest is Sarah Soliman, who’s the...

5 Okt 20211h 2min

244: Behind the Scenes of My Recent Keynote with Carol Cox

244: Behind the Scenes of My Recent Keynote with Carol Cox

I’m taking you behind the scenes to talk about the recent keynote I delivered, including how the event organizer found me, how I created and prepared for the speech, and how it went the day of.  It wa...

28 Sep 202128min

243: How We Create a Signature Talk in a VIP Day

243: How We Create a Signature Talk in a VIP Day

What is it like to create your signature talk in a day? Can it really be done? What are the results?  This episode is the audio from a LinkedIn Live we did recently with two women, Erin Austin and Cas...

21 Sep 202137min

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