394: Getting Buy-In from Your Audience on Your Message: Live Signature Talks from Our Thought Leader Academy Grads

394: Getting Buy-In from Your Audience on Your Message: Live Signature Talks from Our Thought Leader Academy Grads

The essence of persuasive communication is about getting your audience on board with your ideas.

But, it's not about throwing out facts or making logical points; it requires connecting with your audience on an emotional level, understanding their needs and concerns, and addressing them effectively.

By sharing personal stories, using relatable examples, and demonstrating genuine passion and authenticity, you create a sense of trust and rapport.

This is exactly what our Thought Leader Academy grads do in their signature talks!

You’ll hear two of our recent grads, Angela Crawford and Eloisa Marquez-Gonzalez, deliver a 10-minute version of the signature talk they created with us, so you can see and hear them in action.

We also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders.

Angela Crawford is a vegan transformation coach and educator. Eloisa Marquez-Gonzalez is the founder of Walking Tree, which works with companies on sustainability and green tech.

This audio is from a live broadcast we did on May 22, 2024. You can watch the video at https://youtube.com/live/UPUMGsAjRV8.

Show notes at https://www.speakingyourbrand.com/394/

Angela’s website: https://angelacrawfordphd.com/

Eloisa’s website: https://www.walkingtree.green/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:


Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

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139: [Coaching] Selecting the Best Stories to Include in Your Signature Talk with Marie Fiebach [Storytelling Series]

139: [Coaching] Selecting the Best Stories to Include in Your Signature Talk with Marie Fiebach [Storytelling Series]

We're continuing our series on storytelling with this on-air coaching call episode about what stories you should select to include in your signature talk, whether it's a business presentation, a confe...

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138: Scientists Need to Tell Stories Too with Karen Corbin, PhD, RD [Storytelling Series]

138: Scientists Need to Tell Stories Too with Karen Corbin, PhD, RD [Storytelling Series]

If you're sharing something personal in a presentation or a talk, you know that you should make it a story and include stories in your presentations in general. What about if you're presenting on topi...

17 Sep 201933min

137: The Missing Ingredients in Your Stories [Storytelling Series]

137: The Missing Ingredients in Your Stories [Storytelling Series]

We’ve all heard to use stories in our presentations. Stories make our content more interesting and memorable for the audience and can aid in learning. What I’ve seen is that we’re good at providing a ...

10 Sep 201926min

136: How to Use the Feedback Form for Higher Quality Lead Generation [Money Series]

136: How to Use the Feedback Form for Higher Quality Lead Generation [Money Series]

How can you increase leads and sales at your presentations? By asking for them! Having a feedback form that the audience fills out is one of the best ways to generate leads, especially if you don’t fe...

3 Sep 201943min

135: The Profits in Putting On a Live Event for Your Community with Anna Seewald [Money Series]

135: The Profits in Putting On a Live Event for Your Community with Anna Seewald [Money Series]

For the past few episodes, we’ve talked about how you can monetize your speaking, whether it’s by getting paid a fee or generating leads and sales. Have you thought about putting on your own live, in-...

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134: Gender Pay Gap: Talking About Uncomfortable Topics with Your Audience with Michelle Gyimah [Money Series]

134: Gender Pay Gap: Talking About Uncomfortable Topics with Your Audience with Michelle Gyimah [Money Series]

How can you approach an uncomfortable or difficult topic with your audience, so that they open up and you can facilitate a productive conversation, learning, and action taking? For many companies, the...

20 Aug 201947min

133: Authentic Selling at Your Speaking Engagements with Nikki Rausch [Money Series]

133: Authentic Selling at Your Speaking Engagements with Nikki Rausch [Money Series]

When we’re doing unpaid speaking engagements, the expectation is that, because it’s free, we can use it for building brand awareness and for lead generation. However, many conferences and groups expli...

13 Aug 20191h 1min

132: 7 Reasons Why You Aren’t Getting Paid to Speak with Carol Cox and Diane Diaz [Money Series]

132: 7 Reasons Why You Aren’t Getting Paid to Speak with Carol Cox and Diane Diaz [Money Series]

As we gain more experience as speakers and build our platforms, many of us want to get paid to speak. But, we don't know where to start - or we're asking to be paid and hearing "it's not in our budget...

6 Aug 201946min

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