395: The Power of Storytelling: Live Signature Talks from Our Thought Leader Academy Grads

395: The Power of Storytelling: Live Signature Talks from Our Thought Leader Academy Grads

Sharing personal stories are essential for memorable and impactful presentations.

How specific should your stories be? How do you connect your story to your overall message and framework?

This is exactly what we work on with our Thought Leader Academy clients in their VIP Day to create their signature talk.

You’ll hear two of our recent grads, Cindy Ojczyk and Amy Bear, deliver a 10-minute version of the signature talk they created with us, so you can see and hear them in action.

We also have a roundtable discussion, led by our lead speaking coach Diane Diaz, about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders.

This audio is from a live broadcast we did on May 29, 2024. You can watch the video at https://www.youtube.com/watch?v=Z5SWwL8V8Eo.

Show notes at https://www.speakingyourbrand.com/395/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:


Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

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098: [Coaching] Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D.

098: [Coaching] Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D.

You may have had an experience, a situation, a life event that caused you to change how you looked at the world or led to a new understanding of how something is wrong and needs to be changed. Your pe...

11 Dec 201851min

097: Thinking Bigger: I Get Coached On-Air by Geraldine Carter

097: Thinking Bigger: I Get Coached On-Air by Geraldine Carter

Whew, this episode was much harder than I had anticipated. You’ve heard me coach my clients and members of the Speaking Your Brand community on this podcast. On-air coaching calls are some of the most...

4 Dec 201856min

096: [Coaching] Booking Corporate Workshops from Local Speaking Gigs with Louise Brogan

096: [Coaching] Booking Corporate Workshops from Local Speaking Gigs with Louise Brogan

How can you increase the likelihood that free speaking engagements you do lead to companies hiring you do workshops for them? In this episode, my guest Louise Brogan, a social media expert and trainer...

27 Nov 201842min

095: Finding Your Idea Worth Sharing (TEDx) with Lori DiGuardi

095: Finding Your Idea Worth Sharing (TEDx) with Lori DiGuardi

If you have doing a TEDx talk on your list, you’ll need a TED-worthy idea, an “idea worth spreading.” How do you know if you have a *really good* idea for a speech, one that’s going to make an impact,...

20 Nov 201857min

094: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson

094: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson

When my guest Molly McPherson introduced herself in the Speaking Your Brand Facebook group and said one of her topics is helping women speak powerfully, I knew I had to have her on the podcast. Molly ...

13 Nov 20181h 1min

093: Turning Your Framework into a Course with Jessica Korthuis

093: Turning Your Framework into a Course with Jessica Korthuis

One of the most popular episodes of this podcast is episode 61 on developing your own framework. I’ve heard from so many of you - in the FB group and via email - that it got you thinking of creating y...

6 Nov 201840min

092: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power

092: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power

Two years ago, right before the November 2016 U.S. presidential election, I gave a talk at a small, local TEDxWomen chapter. Until now, I’ve never shared it publicly (beyond the audience that was ther...

30 Okt 201835min

091: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally

091: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally

How does a visibility strategy actually work? What does it look like to grow your business and your personal brand through speaking? What are the steps you can take? This episode is truly a case study...

23 Okt 201842min

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