410: 7 Essential Questions for Your Brand Story with Elayne Fluker

410: 7 Essential Questions for Your Brand Story with Elayne Fluker

You're going to get so much out of this episode with 7 essential questions to ask yourself as you refresh your brand story.

Whether you’re leaving a corporate job to become an entrepreneur, looking to expand your existing brand, aspiring to be a speaker or thought leader, or a corporate professional ready to transition to the next level, this conversation is for you.

My guest is Elayne Fluker, who is an experienced coach to executive women and a prolific podcaster (over 700 episodes), with her podcast called Support is Sexy.

Elayne is also the author of “Get Over ‘I Got It’: How to Stop Playing Superwoman, Get Support and Remember that Having It All Doesn’t Mean Doing It All Alone” – published by HarperCollins Leadership and named a Forbes Book of the Month.

Elayne and I share with you how you can re-brand your brand with 7 essential questions.

We explore actionable strategies for reinventing your brand in today's ever-changing landscape and discuss how we’ve both helped our clients successfully navigate their rebranding journeys.

Our conversation is packed with insights and inspiration to help you elevate your brand and make your next move with confidence.

This episode is the audio from a live show we did on September 10, 2024. You can watch the video at https://youtube.com/live/43vUGQ2qQsU.

Links:

Show notes at https://www.speakingyourbrand.com/410/

Elayne’s website: https://www.elaynefluker.com

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

Related Podcast Episodes:


Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

Avsnitt(492)

131: [Coaching] Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Confidence Series]

131: [Coaching] Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Confidence Series]

Have you held back from pitching yourself for bigger speaking engagements? Or have you not raised your speaking fees even after you’ve been speaking for a while? Or have you not asked to be paid at al...

30 Juli 20191h 2min

130: Your Movements Say As Much As Your Words with Ritu Chander [Confidence Series]

130: Your Movements Say As Much As Your Words with Ritu Chander [Confidence Series]

We all know that non-verbal communication can be as important as our words, whether we're talking with a person one-on-one or speaking in front of an audience. Did you know that our body movement - ou...

23 Juli 201944min

129: From Fear of Speaking to Keynote Speaker in 2 Years with Dr. Charmaine Gregory [Confidence Series]

129: From Fear of Speaking to Keynote Speaker in 2 Years with Dr. Charmaine Gregory [Confidence Series]

If you have a fear of public speaking, this episode is for you. If you’re confident when speaking but have a fear in a different area of your life, this episode is for you. My guest’s story of how she...

16 Juli 201943min

128: The 4 Visibility Mindset Shifts You Must Make with Eleanor Beaton [Confidence Series]

128: The 4 Visibility Mindset Shifts You Must Make with Eleanor Beaton [Confidence Series]

This conversation is one I’ll be listening to again, especially the end (!). Is there something that has held you back from being more visible, whether it’s sharing a powerful message or standing on a...

9 Juli 201939min

127: Developing Confidence in Public Speaking [Confidence Series]

127: Developing Confidence in Public Speaking [Confidence Series]

Starting with this episode, the next 5 episodes will be related to confidence: from putting yourself out there to pitch for speaking gigs, to conquering a fear of public speaking, to standing on stage...

2 Juli 201934min

126: Gain Skills and Visibility By Serving on a Board with Shireen Motara

126: Gain Skills and Visibility By Serving on a Board with Shireen Motara

Serving on a corporate or non-profit board is an excellent opportunity for you to gain skills and visibility and broaden your network. Plus, representation matters: not only to the performance of the ...

25 Juni 201942min

125: Handling Hard Conversations at Live Events with Sarah & Beth of Pantsuit Politics

125: Handling Hard Conversations at Live Events with Sarah & Beth of Pantsuit Politics

You may not be talking about politics at your speaking engagements, but you may be discussing issues that are controversial or where people have a distinct point of view. Or, you may get a question fr...

18 Juni 201951min

124: [Coaching] Opportunities Come When You're Prepared with Karen Briscoe

124: [Coaching] Opportunities Come When You're Prepared with Karen Briscoe

Have you ever been asked to give an important talk or presentation with a very short time frame? You knew that saying “yes” would be beneficial, but then you had to scramble to put it together, which ...

11 Juni 201944min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
svd-tech-brief
rss-borsens-finest
uppgang-och-fall
avanzapodden
rss-svart-marknad
bathina-en-podcast
fill-or-kill
borsmorgon
tabberaset
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
lastbilspodden
24fragor
kapitalet-en-podd-om-ekonomi
rss-den-nya-ekonomin
rss-kort-lang-analyspodden-fran-di