420: Finding and Developing Your Big I.D.E.A. [Best Of]

420: Finding and Developing Your Big I.D.E.A. [Best Of]

Today’s episode it’s all about finding and developing your Big Idea for your thought leadership and public speaking.

Ideas are incredibly powerful; they can live on for years, centuries, even millennia. Ideas spark movements for political and social change. Ideas help us as humans understand ourselves, each other, and the world around us

Your idea doesn’t have to be something people have never heard of before; that’s unlikely as most things have been talked about before - and that’s ok!

As a speaker, you want to have something interesting and unique to talk about, you want to make a positive impact on your audience, and you want to develop your thought leadership

Perhaps you’re not sure what makes a good idea or which of your ideas is the best one. It all feels a bit messy and muddy.

That’s what I’m going to help you with in this episode! Think of me as your idea whisperer.

You’ll learn:

  • What a Big Idea is

  • Why too many speakers get stuck with superficial content

  • How to identify your I.D.E.A. using this handy acronym I came up with

  • Examples of Big Ideas from myself, from some of our clients, and from thought leaders you’ll recognize

  • Specific questions you can ask yourself to get started developing your Big Idea

Get these questions and a lot more in our 24-page FREE guide and workbook on Developing Your Thought Leadership at https://www.speakingyourbrand.com/guide/.

This episode originally aired as episode 354 on November 6, 2023.

Links:

Show notes at https://www.speakingyourbrand.com/354/

Get our free Thought Leadership guide and workbook: https://www.speakingyourbrand.com/guide/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

Related Podcast Episodes:


Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

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138: Scientists Need to Tell Stories Too with Karen Corbin, PhD, RD [Storytelling Series]

If you're sharing something personal in a presentation or a talk, you know that you should make it a story and include stories in your presentations in general. What about if you're presenting on topi...

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137: The Missing Ingredients in Your Stories [Storytelling Series]

137: The Missing Ingredients in Your Stories [Storytelling Series]

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136: How to Use the Feedback Form for Higher Quality Lead Generation [Money Series]

136: How to Use the Feedback Form for Higher Quality Lead Generation [Money Series]

How can you increase leads and sales at your presentations? By asking for them! Having a feedback form that the audience fills out is one of the best ways to generate leads, especially if you don’t fe...

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135: The Profits in Putting On a Live Event for Your Community with Anna Seewald [Money Series]

135: The Profits in Putting On a Live Event for Your Community with Anna Seewald [Money Series]

For the past few episodes, we’ve talked about how you can monetize your speaking, whether it’s by getting paid a fee or generating leads and sales. Have you thought about putting on your own live, in-...

27 Aug 201954min

134: Gender Pay Gap: Talking About Uncomfortable Topics with Your Audience with Michelle Gyimah [Money Series]

134: Gender Pay Gap: Talking About Uncomfortable Topics with Your Audience with Michelle Gyimah [Money Series]

How can you approach an uncomfortable or difficult topic with your audience, so that they open up and you can facilitate a productive conversation, learning, and action taking? For many companies, the...

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133: Authentic Selling at Your Speaking Engagements with Nikki Rausch [Money Series]

133: Authentic Selling at Your Speaking Engagements with Nikki Rausch [Money Series]

When we’re doing unpaid speaking engagements, the expectation is that, because it’s free, we can use it for building brand awareness and for lead generation. However, many conferences and groups expli...

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132: 7 Reasons Why You Aren’t Getting Paid to Speak with Carol Cox and Diane Diaz [Money Series]

132: 7 Reasons Why You Aren’t Getting Paid to Speak with Carol Cox and Diane Diaz [Money Series]

As we gain more experience as speakers and build our platforms, many of us want to get paid to speak. But, we don't know where to start - or we're asking to be paid and hearing "it's not in our budget...

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131: [Coaching] Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Confidence Series]

131: [Coaching] Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Confidence Series]

Have you held back from pitching yourself for bigger speaking engagements? Or have you not raised your speaking fees even after you’ve been speaking for a while? Or have you not asked to be paid at al...

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