A Beginner's Guide to Navigating The Pitfalls of Design Thinking

A Beginner's Guide to Navigating The Pitfalls of Design Thinking

In this episode, Lucy and Tracy explore the principles of design thinking, focusing on the common pitfalls that individuals and teams encounter during the process. They emphasize the importance of understanding stakeholders, defining clear problem statements, and the iterative nature of design thinking. The conversation highlights the significance of reflection, data-driven decisions, and maintaining focus on the purpose while avoiding distractions. The hosts also discuss the balance betwee...

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O is for Observe

O is for Observe

In this episode we cover one of the main stages in the design thinking process: observe. Sure, we all observe ourselves and others on a daily basis, but when you need to observe with purpose; to be ...

25 Juli 202335min

M is for Michael Lewrick

M is for Michael Lewrick

In this episode we chat with Michael Lewrick, PhD, MBA. Michael has worked intensively these past few years to establish himself as a Thought Leader and world-renowned specialist in the field of Desi...

27 Juni 202330min

L is for Lucy Patterson

L is for Lucy Patterson

In this episode we find out more about the journey that lead one of the co-hosts, Lucy Patterson, to a career in design thinking. From the influence of her Grandparents on her mindset, to a successfu...

13 Juni 202330min

K is for Key Steps

K is for Key Steps

In this episode we explain a bit more about the key steps of the design thinking process; exploring the 'double diamond' concept, which is currently celebrating its 20th year of use. So join us as w...

30 Maj 202331min

J is for Journey Maps

J is for Journey Maps

In this episode we explain a bit more about one of the most commonly used tools in Design Thinking, journey - and empathy - maps. Within business, maps may relate to your customer's thoughts, feeling...

16 Maj 202330min

I is for Ideation

I is for Ideation

In this episode we explore ideation - a key element of design thinking - and how it fits into the innovation space. If you think that ideation is just a brainstorming session, then you need to listen...

2 Maj 202328min

H is for How Might We?

H is for How Might We?

In this episode we explore one of Lucy's favourite Design Thinking tools; 'How Might We?' There's more to Design Thinking than just fun and effective tools, and in this episode we explore a bit of th...

18 Apr 202322min

G is for Growth

G is for Growth

In this episode we look at how Design Thinking can be used as a powerful tool for growth, both in your business and your life. We're here to help you not just fail fast and fail forward, but to lear...

4 Apr 202323min

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