What Separates Great Brands from the Rest with Ryan Bartlett

What Separates Great Brands from the Rest with Ryan Bartlett

Can You Build a $150M Business in Just 3 Years? That’s exactly what my guest today, Ryan Bartlett, did. As the founder and CEO of True Classic, Ryan scaled his company from zero to $150 million in just three years—and he’s only getting started. Now valued at nearly $1 billion, True Classic is rewriting the rules for what it takes to succeed in e-commerce. This conversation is an absolute game-changer for anyone who wants to understand the mindset, strategies, and work ethic behind building a thriving business in today’s world. In this episode, Ryan breaks down the key pillars of his success, including his unique approach to marketing, which he describes as “the best marketing isn’t marketing.” By prioritizing authenticity and creating content that makes people feel connected, True Classic has built a loyal customer base. But it doesn’t stop there—Ryan shares how relentless customer focus has set them apart, from premium products at accessible prices to moments of over-delivering on customer experience. We also dive into the real challenges of entrepreneurship. Ryan gets brutally honest about the emotional toll, the late nights, and the do-or-die moments, like betting $40 million on inventory. But his ability to turn risks into rewards and to lead with empathy has been critical to his company’s meteoric rise. If you’ve ever wondered whether entrepreneurship is worth the grind, Ryan’s insights will give you the clarity and inspiration you need. Key Takeaways: Marketing Done Right: Why emotional connection, not hard selling, is the real game-changer in building a brand. Customer Experience as a Superpower: How creating "wow" moments for your customers can make you unforgettable. Risk and Resilience: Ryan’s lessons from gambling big on his business and why fearlessness is essential in entrepreneurship. Scaling Without Sacrificing: The challenges of growing fast and keeping a strong culture intact. Ryan Bartlett’s story proves that success isn’t just about hard work—it’s about working smart, being relentless in creating value, and playing the long game. Whether you’re starting your first business or scaling to new heights, this episode will leave you inspired to take your next step. Let’s max out! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Andy Frisella - A Collision of Limitless Minds

Andy Frisella - A Collision of Limitless Minds

I feel that Andy is one of the greatest young entrepreneurs in America today and you're about to find out why! He is a powerhouse in the social media space and consistently delivers powerful, influential personal development and business podcasts. Not only was I impressed by his brilliant mind, but his generous and kind heart. In this interview you will see another side of Andy. Learn more about your ad choices. Visit podcastchoices.com/adchoices

4 Jan 20181h

Ed Mylett - Design Your Life

Ed Mylett - Design Your Life

Serial entrepreneur and life strategist Ed Mylett shares his goal setting strategies on this weeks podcast! Learn more about your ad choices. Visit podcastchoices.com/adchoices

28 Dec 201729min

Tim Grover - Becoming Relentless

Tim Grover - Becoming Relentless

Ed Mylett interviews national bestselling author and CEO of ATTACK Athletics Tim Grover this week! Tim is world-renowned for his legendary work with elite champions and Hall of Famers, including Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds other NFL, MLB, NBA, and Olympic athletes, he is the preeminent authority on the science and art of physical and mental dominance and achieving excellence.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

12 Dec 20171h 9min

Ed Mylett  - Don't Die In Your 20's!

Ed Mylett - Don't Die In Your 20's!

The Grey Avenue is South America's #1 business podcast and they had Ed Mylett join them this week to cover a variety of topics from fitness, to finding motivation, to what #MaxOut really means to Ed. Listen to "Don't Die In Your 20's" here! Learn more about your ad choices. Visit podcastchoices.com/adchoices

7 Nov 201754min

Grant Cardone - The 10x Effect

Grant Cardone - The 10x Effect

Life Strategist Ed Mylett gets real estate mogul Grant Cardone talking like you've never heard before! Listen as they discuss life goals, family and much much more... Please rank and review on iTunes! Learn more about your ad choices. Visit podcastchoices.com/adchoices

25 Okt 20171h 17min

Tony Robbins - An Hour that will Change Your Life.

Tony Robbins - An Hour that will Change Your Life.

Long Time friends Ed Mylett and Tony Robbins share an epic hour together.   Ed and Tony discuss a variety of topics.   Including: Tony's real Personal Story. How to attach the right meaning to an event. How get the emotions we want In life. How to achieve a Peak State. Winning thinking. Daily Routines and Planning. The damage the traditional Financial Service Industry has done to Consumers and what to do about it.  How to be happier.    And much much more...   Please rank and review the podcast on iTunes. Learn more about your ad choices. Visit podcastchoices.com/adchoices

9 Aug 20171h 2min

Ed Mylett, Chris and Marlow Felton - Changing your Identity

Ed Mylett, Chris and Marlow Felton - Changing your Identity

The first half of the podcast discusses the keys to changing your identity and schedule strategies to become the best leader you can possibly be. Second part of the podcast is an interview with Chris and Marlow Felton , Ed interviews them about their book "Couples Money". Learn more about your ad choices. Visit podcastchoices.com/adchoices

5 Juni 20171h 24min

Ed Mylett - The Keys to #MaxingOut

Ed Mylett - The Keys to #MaxingOut

The keys to #MaxingOut and performing to your peak! Listen to Ed this week as he addresses eliminating the things that hold us back... Why our associations are so important The power of keeping things simple The concept of earning respect over recognition The destructive power of discouragement how to overcome it Learn more about your ad choices. Visit podcastchoices.com/adchoices

14 Mars 201737min

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