How Increasing Your Prices Can Attract Better Customers
Problem Solvers25 Sep 2017

How Increasing Your Prices Can Attract Better Customers

How do you raise prices? It’s not easy, as the cofounders of Motto can attest. For more than a decade, they’ve been raising prices -- while evolving from a little design shop to a full-scale, high-end branding agency. Along the way, they were forced to reconsider exactly what work they do, how they structure their relationships with clients, and even what kind of company they run. Because pricing isn’t just about a number. It’s about your value, what you’re really worth, and who you want to work with. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How Marcus Lemonis Pushes People to Greatness

How Marcus Lemonis Pushes People to Greatness

Marcus Lemonis built his reputation as the guy who could fix anything. It’s even in the name of his TV show The Fixer on FOX his new show following the success of The Profit on CNBC. But now, as he en...

25 Aug 202524min

Solve the Problem, Win the Market

Solve the Problem, Win the Market

Michael Jacobson joined his uncle’s flower shop to help close it down.  Instead, he uncovered industry-wide problems like outdated tech, inefficient supply chains, and reliance on costly middlemen. By...

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Is "Being A Jerk" Good For Business?

Is "Being A Jerk" Good For Business?

The myth of the genius jerk founder has shaped startup culture for decades, but it’s wrong. Dr. Richard Hagberg and Tien Tzuo, co-authors of Founders Keepers, have the data to prove it. In this episod...

11 Aug 202523min

How Eventbrite Found A New Customer Base

How Eventbrite Found A New Customer Base

Julia Hartz is the co-founder and CEO of Eventbrite, the platform built to help anyone host and sell tickets to an event. But after years in the business, Julia and her team realized something surpris...

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How TaskRabbit Solves for Endless Human Variables

How TaskRabbit Solves for Endless Human Variables

Ania Smith, CEO of TaskRabbit, has spent her career building marketplace businesses. She shares the operational challenges of matching people who need tasks done with people who can do them and how Ta...

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How to Turn Fear Into a Superpower

How to Turn Fear Into a Superpower

Eynat Guez, co-founder and CEO of Papaya Global, shares how a single contract clause nearly bankrupted her first company and why confronting that worst-case scenario changed everything. Instead of pan...

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They Turn Video Games Into Movies & TV — Here's How

They Turn Video Games Into Movies & TV — Here's How

How does an old video game get reborn as a modern entertainment behemoth? Just ask the producers behind Sonic the Hedgehog, Tomb Raider, and more. Their names are Dmitri M. Johnson and Mike Goldberg, ...

14 Juli 202544min

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Mille...

7 Juli 202528min

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