How Increasing Your Prices Can Attract Better Customers
Problem Solvers25 Sep 2017

How Increasing Your Prices Can Attract Better Customers

How do you raise prices? It’s not easy, as the cofounders of Motto can attest. For more than a decade, they’ve been raising prices -- while evolving from a little design shop to a full-scale, high-end branding agency. Along the way, they were forced to reconsider exactly what work they do, how they structure their relationships with clients, and even what kind of company they run. Because pricing isn’t just about a number. It’s about your value, what you’re really worth, and who you want to work with. Learn more about your ad choices. Visit megaphone.fm/adchoices

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What To Do When Customers Don't Share Your Vision

What To Do When Customers Don't Share Your Vision

What happens when customers don’t share your vision? It can be an emotional blow. Here you poured your heart into a product, only to find that customers want something different. Shira Berk faced this...

4 Sep 201715min

From $50 Consulting Fees to 4m Monthly Uniques with The Points Guy Brian Kelly

From $50 Consulting Fees to 4m Monthly Uniques with The Points Guy Brian Kelly

How do you turn a great idea into a great business? It’s an infinitely complex question. You have to build an infrastructure around that idea -- one that amplifies it and makes it compelling enough fo...

28 Aug 201717min

What Happens When The CEO Can't Possibly Talk To Every Employee or Customer?

What Happens When The CEO Can't Possibly Talk To Every Employee or Customer?

How can you scale yourself? It’s something every successful entrepreneur needs to figure out. At some point, your company will become so big that you can’t be in the weeds the way you once were. If yo...

21 Aug 201717min

Her Cookie Company Went Viral, Which Meant A Bouncer and 4-Hour Lines

Her Cookie Company Went Viral, Which Meant A Bouncer and 4-Hour Lines

What’s it like when your company goes viral? Take it from Kristen Tomlan, the founder and CEO of a viral cookie dough company called Do ("Dough") "It's terrifying." And exhausting. And it exacerbated ...

14 Aug 201719min

What Happens When You Realize Your Plan is Flawed At Launch?

What Happens When You Realize Your Plan is Flawed At Launch?

You did your homework. You lined up the right investors. You hired the right talent, created a product that everyone in your industry thought was just going to totally wow people and then you launch.....

7 Aug 201715min

How Do You Keep Buyers and Sellers Inside Your Marketplace?

How Do You Keep Buyers and Sellers Inside Your Marketplace?

Jaron Gilinsky created Storyhunter, a platform that connects media companies and brands to freelance video producers and journalists in 180 countries. But to succeed, he had to overcome two major prob...

28 Juli 201717min

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