Turn A Crazy Idea Into A Very Real Business
One night, Holden Forrest drew a wild idea on the back of his daughter's math homework: What if he could lower a house into the ground, as a way to escape oncoming wildfires? He couldn't shake this id...
27 Nov 202338min
When You Have A Solution People Don't Know They Need
Sometimes, a company creates an amazing solution... but clients don't understand why they need it. What do you do then? Garry Cooper has the answer, because it's exactly what he had to do at his compa...
20 Nov 202332min
How to Leave Social Media and Still Grow Your Business
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13 Nov 202334min
He Got 450,000 Newsletter Subcribers by Sharing "Nice News"
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6 Nov 202328min
Why "People First" Is Better Than "Customer First"
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30 Okt 202337min
Who Should Solve Our Biggest Problems?
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23 Okt 202339min
How to Be More Human In A Time of AI
Cal Fussman is a master storyteller, and he's been thinking a lot about AI lately. Why? "This debate between authenticity and artificial intelligence is the battle of the next millennium," he says. Wh...
16 Okt 202326min
How to Tell Sexy Stories About Unsexy Brands
Not every company has a whiz-bang product, so how can you make it pop? Squarespace Chief Creative Officer David Lee has done that, winning tons of awards and making campaigns with the likes of Adam Dr...
9 Okt 202327min
