How to Make Better Decisions, According to Science
Problem Solvers12 Aug 2024

How to Make Better Decisions, According to Science

Entrepreneurs make a mistake: They often think of decisions as binary, where one answer is definitely right and the other is definitely wrong. Astrophysicist Saul Perlmutter says there's a better way to approach decisions — and it's with "probabilistic thinking," a concept that's familiar to scientists but less so to businesspeople. Today, he explains. Saul also writes about this in his new book Third Millennium Thinking. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Small Biz Special: How A Magic Show Became Popular

Small Biz Special: How A Magic Show Became Popular

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How to Sound Smart and Memorable, Anytime

How to Sound Smart and Memorable, Anytime

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Can An Entrepreneur Be An Activist?

Can An Entrepreneur Be An Activist?

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Small Biz Special: How A Small Gym Stays Strong

Small Biz Special: How A Small Gym Stays Strong

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Don't Just Sell A Product. Champion An Idea!

Don't Just Sell A Product. Champion An Idea!

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Small Biz Special: How A Small Theater Gets Attention

Small Biz Special: How A Small Theater Gets Attention

How can a small theater compete against a world of big, well-funded entertainment? In this special episode celebrating Entrepreneur and Yelp's list of America's Favorite Mom & Pop Shops, we take an inside look at Illusions Bar & Theater in Baltimore — by zeroing in on one customer interaction, and what made it so special. This episode is in partnership with the podcast Behind the Review. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Why Eco-Friendly Products Keep Failing

Why Eco-Friendly Products Keep Failing

People say they want eco-friendly products, but they rarely actually buy them. Why? Because their marketing is all wrong. Utah State University marketing professor Ed Stafford explains.  Sponsor: Paper & Packaging Board. Learn more at howlifeunfolds.com/innovation Learn more about your ad choices. Visit megaphone.fm/adchoices

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