Cameo Bounced Back From A Massive PR Disaster
Cameo is an app that connects celebrities with fans for a very specific purpose: Fans can pay for the celebrity to film a personalized video for them—wishing them a happy birthday, for example. Growth was steady, but then potential disaster struck: A group of white supremacists tricked one of Cameo's most famous celebrities into filming a video with coded hate speech. Cameo knew it needed to fix this problem quickly, before other celebrities started to distrust the platform. Here's how Cameo sprung into action. Learn more about your ad choices. Visit megaphone.fm/adchoices
3 Juni 201917min
Can Sun-Maid Raisins Adapt To A New Generation?
Harry Overly got an unexpected call one day from Sun-Maid, the raisin company with the famous red box featuring a grapescarrying girl. It needed a new CEO—was he interested? “What is the appetite for risk?” he asked in response. Because Overly, a food industry veteran, knew the job wouldn’t be easy. Sun-Maid was in trouble: Raisin sales were down, and its brand voice had gone silent. What to do? In this episode, Harry explains the plan he’s enacting to turn around one of America’s most recognizable brands. Learn more about your ad choices. Visit megaphone.fm/adchoices
27 Maj 201920min
Michelle Pfeiffer's Hard-Earned Entrepreneurship Lesson
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20 Maj 201932min
The Six-Step Plan for Success
Nobody can see the pathway ahead of them. We’re all blind. But the people who succeed are the ones willing to walk in the dark anyway. On this episode, host Jason Feifer shares his six-step plan for success (step one: start moving!), and then talks with Gregg Clunis, host of the podcast Tiny Steps, Big Leaps, about how to find the motivation and will to take those steps. Learn more about your ad choices. Visit megaphone.fm/adchoices
13 Maj 201923min
Orangetheory Nearly Destroyed Its Brand
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6 Maj 201918min
How Do You Convince Clients That You're Valuable?
Namogoo is an Israeli company that solves a problem most companies don't know exist. That became quite a sales challenge: Its founders needed to get clients' attention, and then convince them to pay attention to a problem they'd been completely overlooking. Here's how they did it. Learn more about your ad choices. Visit megaphone.fm/adchoices
29 Apr 201915min
Why A Hit Product Turned Into A Flop
It’s the case of the mysteriously popular growler! The e-commerce company Huckberry sold tons of growlers during the holiday season—but the people who bought the growlers disappeared afterwards. They never came back to buy more products, which was very unusual for Huckberry. What was going on? The answer forced the company to rethink its entire marketing approach. (Here’s a hint: The buyers weren’t who Huckberry expected.) Learn more about your ad choices. Visit megaphone.fm/adchoices
22 Apr 201915min
"Kill Your Business With A Better Business"
What do you do when conditions change, and your business starts to fail? You could try to save the business. Or, you could “kill your business with a better business”—essentially take what you’ve learned from the failing business, and create a new one that thrives. That was the strategy employed by Adam Schwartz, who killed his t-shirt business called BustedTees with another one called TeePublic. (And “kill your business with a better business” is a direct quote from him.) On this episode, he walks us through the transition. Learn more about your ad choices. Visit megaphone.fm/adchoices
15 Apr 201919min
