#12 The road to $100bn with Fiona Simson

#12 The road to $100bn with Fiona Simson

This week we talk to Fiona Simson about the $100bn roadmap. This roadmap is a plan to move the agricultural industry from $60bn (2016) to $100bn by 2030. We cover:

  • Summary of the plan and its importance to the industry
  • The five pillars of the plan
  • After a couple of years, how well is the plan being adopted?

We encourage you to read the NFF 2030, and read the full report (click here)

For your FX needs visit our podcast partner 'Western Union Business Solutions' Remember to visit Mecardo.com.au to get the highest quality analysis of the market.

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What are the Impacts of the Middle East Conflict on Agricultural Markets? -26th March 2026

What are the Impacts of the Middle East Conflict on Agricultural Markets? -26th March 2026

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Hot Start for the Cattle Market - 10th of February

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Steer Clear or Dive in with Cattle – 5 November 2025

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This week, Ethan Woolley sits down with Amy Phillips, deputy editor for Agriculture at Argus Australia to discuss the key trends and drivers currently shaping the cattle market. They unpack what’s occ...

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This week, Ethan Woolley sits down with Nutrien Ag Solution's Wool Operations Manager, David Hart. They discuss the key trends and drivers behind the surge in wool prices currently unfolding in the ma...

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What Direction is the Herd Heading?  15th of August

What Direction is the Herd Heading? 15th of August

This week, Ethan Woolley is joined by Meat & Livestock Australia’s Emily Tan to discuss the latest Beef Producer Intentions Survey. They unpack the factors shaping on-farm decisions, from seasonal con...

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Managing global challenges thrown at Australian agribusiness - 4th July 2025

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This week, Nutrien Ag Solutions Managing Director Adrian Capogreco joins Ethan Woolley to discuss how a national agribusiness manages the domestic and global challenges thrown up by the market.

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This week, Ethan Woolley is joined by Jamie-Lee Oldfield, Market Analyst at Mecardo, to discuss the supply and demand dynamics shaping the livestock markets as we head into the colder months.

16 Juni 202519min

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