03: Purpose-Driven Leadership in a Time of Economic Turbulence with Feike Sijbesma

03: Purpose-Driven Leadership in a Time of Economic Turbulence with Feike Sijbesma

This special episode of “Trade Wins” is the first in a series of interviews conducted as part of the WTCA's General Assembly, held April 26-30, 2021. Today's guest, Feike Sijbesma, Honorary Chairman of Royal DSM, explains purpose-driven leadership and its place in companies today and in the future as well as some of the challenges that he faced while transforming Royal DSM into a purpose-driven company.

  • Feike explains the origin and mindset behind trade and how, at its core, it exists for the good of all. 2:00
  • Doing good as part of the core of business and not just a side will enable organizations to be future proof. 6:45
  • Leaders must have guts, transparency, authenticity, and skill to step out and make the necessary changes within their organizations. 10:13
  • Communication is key to getting people of influence on board with the necessary changes to make an organization purpose-driven. 14:49
  • Feike discusses some of the challenges that Royal DSM encountered in making their transition and how he worked to overcome these. 16:15
  • Feike describes the initiatives that Royal DSM has been involved in, specifically in Africa, to fight malnutrition. 21:40

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