The PR Week: 12.2.2021: Lisa Osborne Ross, Edelman

Podcast topics:

- Ross talks about her position as Edelman US CEO six months into her tenure, how her work in the public political comms sector informs her work in the private sector, what a "great day" at Edelman looks like, the strides that have been made regarding diversity at the top of the PR industry (and how much work remains to be done) and more;

- Discussing the onset of the Omicron variant of COVID-19 and its potential — and realized — impacts on the comms industry and larger economic impact;

- The controversy surrounding TikTok influencer Kyle Scheele’s Kum & Go prank that wasn’t really a prank after all and what it says about influencer marketing and the need for authenticity and transparency;

- Recapping notable holiday activations around Thanksgiving and looking forward to end-of-year holiday campaigns;

- What’s next for Twitter after the resignation of Jack Dorsey;

- Notable merger and acquisition news this week, including a big investment in ICR and more.

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