The PR Week: 3.28.2024 - Ashok Sinha, Dow Jones

It’s a solemn week at Dow Jones and its flagship newspaper, The Wall Street Journal, because it marks the anniversary of journalist Evan Gershkovich’s detention in Russia.

For the past 12 months, the media outlet has worked tirelessly to draw attention to Gerhkovich’s situation, alongside his parents, who attended the State of the Union address and sat for interviews with ABC News and other media. On Wednesday, the WSJ held a “read-a-thon” — a 24-hour reading of his work — to mark one year since he was imprisoned.

Ashok Sinha, SVP and head of corporate communications at Dow Jones, talks about the company’s work to free Gershkovich, as well as the top marketing and communications news of the week, including Catherine, princess of Wales’, announcement

and the communications around the collapse of the Francis Scott Key Bridge in Baltimore.

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