Ep. 104: Starting and growing a F&B franchise in China with Tony Leong

Ep. 104: Starting and growing a F&B franchise in China with Tony Leong

About Tony Leong
Tony Leong is a Restaurant Opener Expert, Franchise Advisor and Concept Developer with over 20+ years experience in the Food & Beverage industry. Tony has helped companies, investors and entrepreneurs and established brands from around the world to bring their concepts to life globally. In June 2018 Tony opened the first Marché Movenpick flagship store in Shenzhen, China and elevated the client’s experience bringing the unique franchise concept and approach to the Chinese market.

Episode Content:

  • Introducing the Marché Movenpick concept.
  • The process and operational steps to open a franchise chain in China. How is the process different in China in comparison to the rest of the world?
  • How to scale the global F&B restaurant franchise in the Chinese market?
  • Tony´s surprising challenges when picking his flagship location in Shenzhen.
  • Best practices and tips to find the right team for your F&B and what are the best training concepts.
  • Build up your own marketing team or hire an agency? Tony´s Marketing strategies for the Chinese market.
  • F&B Franchises usually follow strict rules and guidelines. Why does that not work in China and what kind of internal tricks did Tony use to adapt faster to China's Market?
  • How have the Chinese consumer behaviours changed over the last few years in the F&B industry?

Episode Mentions:

Download and Subscribe

Avsnitt(134)

Ep. 129: M on the Bund closes after 23 years - my last afternoon tea with Michelle Garnaut

Ep. 129: M on the Bund closes after 23 years - my last afternoon tea with Michelle Garnaut

About Michelle GarnautMichelle Garnaut, AO is an Australian restaurateur and best known for her series of restaurants and philanthropic work in China. She began her career as one of China's most celeb...

22 Jan 202257min

Ep. 128: Webinar: Mandatory GACC Registration for all F&B exporters

Ep. 128: Webinar: Mandatory GACC Registration for all F&B exporters

About EU SME CentreThe EU SME Centre is a European Union initiative that provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them...

15 Dec 20211h 4min

Ep. 127: Selling imported ice cream online during COVID-19 with Bjorn van der Veen

Ep. 127: Selling imported ice cream online during COVID-19 with Bjorn van der Veen

About Bjorn van der Veen:Originally from the Netherlands, Bjorn is an experienced Digital Marketing and e-commerce professional who has been living in China for 15 years. He has worked in Online and D...

29 Nov 202154min

Ep. 126: Navigating Business Leadership Styles of China & the West with Athena Zhu

Ep. 126: Navigating Business Leadership Styles of China & the West with Athena Zhu

In this episode, we will mainly focus on the following questions:What are the key differences between Chinese and Western companies and the way they do business?How to integrate the Chinese style of d...

13 Nov 202131min

Ep. 125: Women in China Business Leadership with Helen Ye

Ep. 125: Women in China Business Leadership with Helen Ye

In 2001, China became a member of WTO, and thousands of Chinese companies wanted to go abroad. One big problem was that these Chinese companies didn’t understand the culture, policies and regulatory r...

10 Okt 202133min

Ep. 124: Business Leadership in China with Elijah Whaley

Ep. 124: Business Leadership in China with Elijah Whaley

About Elijah Whaley:Elijah Whaley has over two decades of experience as a content producer and marketer, with eight years focused on KOL marketing in China. Until acquisition in 2020, Elijah was the C...

25 Sep 202149min

Ep. 123: New Retail & Leadership Training Programme with LITAO

Ep. 123: New Retail & Leadership Training Programme with LITAO

When the digital payment technology got integrated to social media platforms, China changed. And now is becoming an inspiration for global corporations when trying to foster innovation and leadership....

4 Sep 202154min

Ep. 122: Attending Trade Fairs in China with EU SME Centre

Ep. 122: Attending Trade Fairs in China with EU SME Centre

Online trade fairs have become very popular in recent years in China, especially after the outbreak of covid-19. Some foreign companies find out that there are markets for their products and want to a...

28 Juli 202137min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
badfluence
avanzapodden
uppgang-och-fall
svd-tech-brief
bathina-en-podcast
fill-or-kill
lastbilspodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
kapitalet-en-podd-om-ekonomi
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon