In Search SEO 14: Entity Indexation and the Future of Search
SEO guru Cindy Krum joins the show to discuss how entities are becoming the future of search! · Was mobile-indexation really about entity indexation? · How is Google creating a more universal understanding of entities? · What does a focus on entities mean for ranking on the SERP? · Why content fragments are going to be extremely important going forward!
12 Feb 20191h 8min
In Search SEO 13: How Small Brands Can Win the Keyword War
Click Giant CEO, Jerry Cahalan, joins the show to talk how small brands can win the keyword war! · How can small brands leverage keyword research for SERP wins? · What should small brands do to ensure they create relevant content? · How can you measure your progress? Also, we dive into our recent study that analyzes how many URLs Google uses within a Featured Snippet along with how many URLS swaps Google makes!
5 Feb 201948min
In Search SEO 12: How You Can Leverage Google's Local SERP Features
We talk to SEO expert Brodie Clark about how businesses can best take advantage of Google’s local SERP Features: · How to go about linking to products/services in the Local Panel · Tips for capitalizing on Google Posts · How to take advantage of website mentions in the Local Pack · Get exclusive new data on Hotel Local Packs on the SERP!
29 Jan 201945min
In Search SEO 11: How You Can Compete with Big Brands on the SERP!
In this episode, we interview our first guest on the show, Andrew Optimisey, and get his take on what small brands can do to compete on the SERP: • What role does a unique selling proposition/point play when competing with a multinational brand? • How can you keep up with the link building of big brands? • Where does technical SEO fit into brand competition on the SERP?
22 Jan 201942min
In Search SEO 10: How to Uncover User Intent & Who’s Responsible for Confirmation Bias?
In this episode we get into a sweeping look at how to you can determine the way Google sees intent for your keywords. Also, confirmation bias – Are users responsible to recognize it or is Google obligated to prevent it?
15 Jan 201936min
In Search 09: Where Do We Really Stand with SEO After 2018?
In this episode we reflect back on 2018 and look ahead to what’s to come in SEO in 2019! · What were the biggest developments in SEO during 2018? · How will SEO in 2018 impact search in 2019? · How did voice search stack up during 2018?
8 Jan 201941min
In Search 08: Another Major Google Ads Shift & Google Goes to Congress - What Should Have Happened
In this episode, we go deep into: • Another major change to Ads and PLAs on the SERP! • What should have happened in Washington at Google’s congressional hearing? • What value can your blog bring beyond just clicks/traffic?
18 Dec 201832min
In Search 07: Does Google's Search Philosophy Leave It Predisposed to Filter Bubbles?
In this episode, we go full throttle into the controversy over Google’s possible filter bubbles by asking if the search engine’s very approach to search lends itself to them. Plus: • Exclusive data on a large Google Ads and PLA loss right in the middle of the biggest shopping season of the year! • What happens when Google tries to cater to too many intents on the same SERP? • Will Google be monetizing the Reserve with Google program?
11 Dec 201837min
