How incentives work (and why most backfire)
Ever wondered why the houses are so thin in Amsterdam? Or why there are boarded up windows in London? Or why most daycare centres don't charge a late pick up fee? Well it's all to do with (bad) incent...
6 Nov 202328min
The hidden impact of the words you use (feat Dr Jonah Berger)
Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believab...
30 Okt 202326min
Why too much choice is a bad thing
In the early 2000s Head and Shoulders, the anti-dandruff shampoo product, sold 26 variations of their shampoo. The thinking was, the more choice, the more sales.This made sense to almost everyone, exc...
23 Okt 202324min
How to manipulate the masses
Can governments manipulate their citizens? Can everyday people be convinced to munch on insects? Are humans akin to wild hogs? And can we learn how to resist manipulation? In today’s episode, ex-Cambr...
16 Okt 202333min
Why your accountant won’t get a tattoo
Your accountant (probably) doesn’t have a tattoo. This isn’t because they’re scared of needles or because they’re uncool losers. It’s because tattoos are essentially costly signals that change the per...
9 Okt 202326min
Feed Swap: Seth Godin’s Secrets to Launching a New Business
In this bonus episode of Nudge, I've feed swapped with Louis Grenier and his brilliant podcast Everyone Hates Marketers. Today, you’ll hear one of my favourite episodes of EHM—his discussion with the ...
6 Okt 202353min
He reviewed 74 marketing science papers so you don’t have to
My guest today has read over 1,200 pages of marketing research papers and summarised this knowledge into 3 practical marketing insights every marketer should know. He promises that these insights cont...
2 Okt 202322min
Why powerful people dress differently
In 2010, Lady Gaga wore a dress made of raw beef cuts at the Video Music Awards. Why? Well, it turns out it has less to do with differentiation, and more to do with status. In today’s episode of Nudge...
25 Sep 202322min
