Fundamentals of B2B Marketing (feat. Chris Williams)

Fundamentals of B2B Marketing (feat. Chris Williams)

In this episode, ⁠Krish Palaniappan ⁠interviews ⁠Chris Williams⁠, CMO at ⁠Arima⁠, discussing the evolution of marketing strategies, particularly focusing on marketing mix models and their application in both B2B and B2C contexts. Chris shares insights on how startups can effectively market their products, identify key stakeholders, and leverage content creation and community engagement to build their brand. The conversation also touches on the role of a CMO in a startup environment and the challenges faced in prospecting and utilizing paid search effectively.

Krish and Chris discuss the multifaceted roles of founders in startups, particularly in marketing and sales. They explore the importance of understanding customer problems, effective budgeting strategies, and the dynamics of sales and marketing. The conversation also delves into the challenges of educating customers about solutions, handling rejections in sales, and crafting effective elevator pitches. Chris emphasizes the need for a balance between product development and marketing efforts, highlighting that both art and science play a role in successful marketing strategies.

Takeaways

• Marketing mix models have evolved significantly over the years.

• Understanding your target market is crucial for effective marketing.

• Building relationships is key to acquiring initial customers.

• Identifying influencers within organizations can drive product adoption.

• Content creation is essential for engaging potential customers.

• Paid search remains a valuable tool despite changing landscapes.

• Startups often require a different approach to marketing than established companies.

• Networking at events can expand your reach significantly.

• Utilizing LinkedIn effectively can help identify prospects.

• The role of a CMO in a startup is multifaceted and dynamic. The founder often serves as the best CMO in a startup.

• Understanding customer pain points is crucial for effective marketing.

• Budgeting in startups should be flexible and responsive to traction.

• Sales and marketing should begin as soon as the entrepreneurial journey starts.

• Prospecting is a key component of the sales process.

• Handling rejection is part of the sales journey and should not be taken personally.

• An elevator pitch should be tailored to the audience when possible.

• Marketing is essential to keep the product development on track.

• Sales strategies should include relationship building and networking.

• Both quantitative and qualitative measures are important in marketing.

Chapters

00:00 Introduction to Synthetic Data and Marketing Mix Models 02:52 Understanding Marketing Mix Models 05:56 Marketing Strategies for Startups 08:55 Identifying Stakeholders and Influencers 12:02 Prospecting and Finding Influencers 14:47 Content Creation and Community Engagement 18:11 Paid Search and Its Evolving Landscape 21:00 The Role of a CMO in Startups 37:18 The Role of Founders in Startups 40:35 Budgeting Strategies for Startups 42:14 Understanding Customer Problems 45:06 Educating Customers on Solutions 49:44 Sales and Marketing Dynamics 52:50 Sales Strategies and Techniques 56:21 Handling Rejections in Sales 01:01:26 Crafting the Perfect Elevator Pitch 01:04:10 Balancing Development and Marketing 01:06:53 Final Thoughts and Comfort Food

Avsnitt(408)

From Product Design to Healthcare Lending: The Entrepreneurial Journey (feat. Sharmeen Aqeel)

From Product Design to Healthcare Lending: The Entrepreneurial Journey (feat. Sharmeen Aqeel)

In the fast-evolving world of medical spas and aesthetic clinics, securing funding is a critical step for growth and sustainability. In this episode of the Snowpal podcast, host Krish Palaniappan speaks with Sharmeen Aqeel, founder of Lyyvora, a lending platform tailored for healthcare businesses. Sharmeen shares her journey, the challenges faced by clinic owners, and how her platform is revolutionizing the lending process for medical spas across North America.

13 Jan 1h

Oracle, Snowflake, and Datadog: Three Cloud Giants, Three Very Different Stories

Oracle, Snowflake, and Datadog: Three Cloud Giants, Three Very Different Stories

In this finance-focused discussion, we examine three companies that often appear together in conversations about cloud computing and data—but operate in meaningfully different segments of the market: Oracle, Snowflake, and Datadog.

9 Jan 17min

When User Experience Goes Wrong: A Cautionary Tale for Product Builders

When User Experience Goes Wrong: A Cautionary Tale for Product Builders

In today’s conversations about software, AI, and innovation, it’s easy to forget one critical truth: humans still use the products we build. No matter how powerful the backend or how advanced the algorithms, a poor user experience can render a product nearly unusable.

9 Jan 23min

Early 2026 Stock Market: Momentum, Volatility, and What Traders Are Watching

Early 2026 Stock Market: Momentum, Volatility, and What Traders Are Watching

The first four trading days of 2026 have delivered exactly what active market participants look for: movement, volume, and clear intraday patterns. While the year is still young, early signals across indices, semiconductors, hyperscalers, and financials are already shaping trader sentiment and short-term strategies .

8 Jan 18min

What AI Is Forcing Every Founder to Rethink (feat. Suri Nagarajan)

What AI Is Forcing Every Founder to Rethink (feat. Suri Nagarajan)

In this engaging conversation, Krish Palaniappan and Suri Nagarajan delve into the intricacies of investing, particularly in the tech sector versus non-tech industries. They discuss the importance of financial literacy, the risks associated with high-risk investments, and the significance of diversification for new investors. Suri shares insights on industry allocation for a hypothetical $100 investment, emphasizing stable sectors like healthcare and energy. The discussion also touches on the cyclical nature of markets, the risks of entrepreneurship versus employment, and personal reflections on career choices and cultural opportunities in the US. Ultimately, the conversation highlights the importance of pursuing one’s passions and the unique educational experiences available in America.

4 Jan 1h 57min

Happy New Year 2026: The Boring Path to an Interesting Life

Happy New Year 2026: The Boring Path to an Interesting Life

Only take vacations you can afford—debt and relaxation should never meet. If it needs installments and isn’t food or medicine, you don’t need it. Credit card debt is just regret charging interest—kill it first. Don’t enroll in college by muscle memory; 2026 doesn’t care about tradition. If you switch careers, pick a role that actually matters—vibes don’t pay rent. Skipping AI in 2026 is like skipping email in 1999—bold, but stupid. Invest real money if you can, fake money if you can’t, ignorance is not an option. Park far away—walking is free cardio and cheaper than therapy. Eat because you’re hungry, not because the fridge made eye contact. There is no perfect time—there’s only now and a lot of excuses. Build a side hustle so layoffs don’t decide your personality. If every year feels the same, congratulations—you’re on career autopilot. Social media isn’t real life—it’s a heavily filtered lie with Wi-Fi. Comparison kills joy, and titles won’t fix insecurity. Everything important takes longer than promised—welcome to reality. Ignore naysayers—they’re deeply committed to being comfortable. One focused person with AI can now replace a small team—choose wisely. If your car works, keep it—nobody’s impressed by your loan balance. Be selfish enough to protect your time, energy, and sanity. Nothing is saturated—most people just quit early.

2 Jan 31min

What Paper Trading Teaches You About Risk and Discipline: Practice First, Profit Later

What Paper Trading Teaches You About Risk and Discipline: Practice First, Profit Later

As 2025 comes to a close, it’s a good time to reflect, experiment, and learn—especially if you’re interested in investing, trading, or building fintech products. On the final trading day of the year, I spent some time walking through live paper trades using a desktop trading platform, sharing practical insights along the way. This article distills those lessons into a beginner-friendly guide for anyone curious about trading, risk, and tools.

31 Dec 202534min

Why We’re Building Our Next API in FinTech — And Why Timing Matters More Than Ever

Why We’re Building Our Next API in FinTech — And Why Timing Matters More Than Ever

At Snowpal, we’ve spent years building and running production-grade software products across multiple domains. Most recently, our focus has been on B2B APIs — tools designed to help teams move faster, build reliably, and scale without reinventing the wheel. As we head into 2026, we’re starting work on our next API product. It will begin life as an API, but over time, it will grow into something broader — firmly rooted in the fintech space.

30 Dec 202514min

Populärt inom Teknik

uppgang-och-fall
elbilsveckan
market-makers
skogsforum-podcast
rss-uppgang-och-fall
natets-morka-sida
gubbar-som-tjotar-om-bilar
har-vi-akt-till-mars-an
hej-bruksbil
bli-saker-podden
bilar-med-sladd
developers-mer-an-bara-kod
rss-digitala-influencer-podden
rss-veckans-ai
rss-badfluence
allt-du-behover-veta-om-ny-teknik
rss-upplyst-entreprenordirektor
solcellskollens-podcast
snacka-bil-med
rss-it-sakerhetspodden