The Pop-Marketing Podcast21 Dec 2020

Creative Capital & Startup Pop w/ Brentos Fernandez

This week the PMP talks w/ Brentos Fernandez, Head of Creative for Listen.

Listen is a venture capital firm based in Chicago that focuses on investing in early-stage companies that have the potential to put a dent in culture.

From the cosmic space jackets of Oros to the Goop of Cannabis, Miss Grass, Brentos and his team invest millions of dollars to help these cool kid brands scale by helping them articulate what makes them matter through the art and science of brand building.
Brentos talks about how a design & art kid found his way from advertising to the world of venture capital.
We talk about where LISTEN got its name, how it feels to be on the other side of the pitch, and how listening to dozens of innovative business ideas zoom past his ear holes each week inspires and fuels his creative output in the modern marketing world of Pop-Marketing.
We also dig into Listen’s insane investment portfolio, highlighting some of my favorites and pick apart the differences involved in building rockstar brands with partners vs clients.

Links:

Find out more about LISTEN:
https://www.listen.co/team/

The Listen Podcast: Overheard https://open.spotify.com/show/3JHa41eIvpxMLLahmmkVHq

Connect on LinkedIn:
https://www.linkedin.com/in/brentosfernandez
https://www.linkedin.com/company/listenventures/

Follow the "Pop-Marketer" Joe Cox on Social Media

Twitter: @joenormal

Instagram: @joecox

Instagram "The Pop-Marketer": @popmarketer

LinkedIn: https://www.linkedin.com/in/jocox

https://www.pop-marketer.com/

Signup to join the Pop-Marketing community:
https://mailchi.mp/4275ff333e91/popmarketing

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(50)

A Modern Marketing Soothsayer w/ Ian Baer

This week we're talking with Ian Baer, founder & Chief Soothsayer at Sooth. We discuss finding the human within our marketing data, the power of nostalgia & popular culture in our marketing & the diff...

9 Feb 202451min

A Marketer's Master Blend w/ Will Campbell

Will Campbell, a co-founder and CEO of Quantasy, joins me on the podcast this week to discuss how modern marketing is now a blend of advertising, technology, entertainment and culture. It's not just t...

7 Feb 202448min

Trends in Gaming w/ Gamesquare's Brandon Painter

Gaming trends for brands from competitive to casual with Gamesquare's VP of Brand Strategy, Brandon Painter.The shifting perceptions of a "gamer", brand on-ramps into gaming, the emergence of game mov...

8 Nov 20231h 17min

Dating, Data & Vanderpump Rules w/ OKCupid's Michael Kaye

An interview with Michael Kaye, OKCupid's Head of Brand Marketing & Communications where we talk about the culture of dating & relationships. OKCupid has been matching people up for 19 years and still...

26 Okt 202350min

A Slow Fashion TikTok Rebellion w/ Slö Jeans Founder Kristian Hansen

Kristian Hansen is redefining what it means to build brands through online community. His slow-fashion denim brand that he scaled from a single TikTok post has a 100k person waitlist and he did it wit...

6 Okt 202353min

Halloween Horror Spectacular w/ Thirteenth's Floor's Tim Canton

Our annual Halloween Spooktacular episode - Tim Canton, Director of Experiential Activations for Thirteenth Floor, Co-Founder of Panic Fest & resident expert in all things horror joins us to talk abou...

20 Sep 20231h 20min

"Child's Play: Decoding Youth Trends with The Kids Say Trend Tracker Team"

What if children held the keys to the future of marketing and pop culture trends? In this episode of The Pop-Marketing Podcast, I sit down with Terence Burke, SVP of Research, Editor-in-Chief of KidSa...

18 Aug 20231h 5min

Action Figure Confidential: Talking Toys and Totems with Super7's Kyle Wlodyga

This week, we're talking toys with Kyle Wlodyga, Associate Art Director at Super7. Kyle is the Papa Emeritus III of toy design, blending his love of all things metal and plastic into some of the most ...

3 Aug 20231h 3min