JJO #67 - Why Brazilian Jiu-Jitsu (BJJ) Inspired Lionel Turner to Build Leao Optics

Training in martial arts like Brazilian Jiu-Jitsu (BJJ), Judo, wrestling, & Muay Thai is my outlet for improving my mental health and becoming a better person.

Shop our apparel line made for the Jiu-Jitsu athlete at https://jiujitsuoutlet.com/

On this 67th episode of the podcast, I had the privilege of sitting down with Lionel Turner, a four-stripe brown belt in Brazilian Jiu-Jitsu (BJJ) and the creative genius behind LEãO OPTiCS. He's a man who has spun his passion for Jiu-Jitsu into a brand that serves and uplifts the community he loves.

From the mat to the marketplace, Lionel's journey is nothing short of extraordinary. He has managed to channel his love for Jiu-Jitsu into creating seriously cool sunglasses that anyone and everyone should check out. Merging the vibrant SoCal style with exceptional quality, LEãO OPTiCS brings a freshness to Jiu-Jitsu apparel and eyewear that was previously unseen.

In our chat, Lionel shared how his practice of Jiu-Jitsu has also informed his approach as an entrepreneur, saying, "Jiu-Jitsu helps me as an entrepreneur because when I'm training, I'm actually building my business." This ethos shows in the way he runs LEãO OPTiCS, always focused and always pushing for better.

However, Lionel's advocacy for Jiu-Jitsu goes beyond just business. He truly believes in the power of Jiu-Jitsu to positively impact the world, stating it cultivates more respectful, health-conscious, and mentally focused individuals. As someone with ADHD, Lionel credits Jiu-Jitsu with helping him stay productive, centered, and resilient. He passionately spoke about the mental toughness and character that the martial art fosters.

Lionel also opened up about how Jiu-Jitsu has shaped him as a parent. He shared how the principles of the sport have helped him instill great values in his son. This heartwarming snippet gave us a glimpse of the man behind the brand, a man who is as dedicated to his family as he is to his business and his sport.

As we delve into Lionel's inspiring journey, it's not just for the Jiu-Jitsu community, but it's a universally relatable story of following your passion and making it your mission.

By the end of this episode, you might find yourself not only inspired by Lionel's journey but also intrigued by the enticing appeal of LEãO OPTiCS sunglasses. Who wouldn't want to experience a piece of the Jiu-Jitsu lifestyle?

So join us, ignite your curiosity, and step into a world where martial arts and entrepreneurship collide. Let Lionel's story inspire you, and who knows, you might discover a whole new perspective, or perhaps even a new favorite pair of shades! Let's dive right in!

Favorite Quote:

"Through Jiu-Jitsu, I found the focus to build my brand."

• Lionel Turner

How to Connect:

To learn more about Lionel Turner and his brand, LEãO OPTiCS, connect with him on LinkedIn and Facebook.

Visit https://leaooptics.com/ to explore their stylish sunglasses collection. As a listener of this podcast, use code 'JJO' for an exclusive 10% discount on your order.

Links are below:

https://leaooptics.com/

https://www.facebook.com/lionel.turner

https://www.linkedin.com/in/lionel-turner-10223613b/

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Want to support the show and the research we are doing into the societal impacts of martial arts? Go to https://JiuJitsuOutlet.com/ to shop our exclusive line of apparel made for the Jiu-Jitsu athlete.

The information in this episode should NOT be considered medical advice but instead educational information. If you are struggling with your mental health and want to speak with a professional therapist, I recommend https://Talkspace.com/ ... This is the therapy service that worked for me when I was at my darkest moments in life and dealing with panic attacks every day.