540: In Retrospect - They Made $1 BILLION Selling Toothpaste | HiSmile

540: In Retrospect - They Made $1 BILLION Selling Toothpaste | HiSmile

In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. Mirkovic and Tomic don’t want shortcuts, so they’ve remained bootstrapped since they started Hismile at ages 19 and 20. Hismile’s teeth-whitening kit has become an internet sensation, making the brand a favorite among influencers and celebrities. But the co-founders aren’t resting on success. They want to make Hismile a category champion and take on businesses with an extra century of experience. Listen to Nathan, Nik, and Alex discuss: Why living on the Gold Coast keeps them focused Growing up together and having a passion for competition Narrowing in on teeth whitening as a problem to solve Formulating their first product and its overnight success Bringing R&D in-house and shifting their business model Why character matters more than experience Taking on category giants like Colgate and Crest Why they have no plans to sell And much more product development advice... Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

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547: In Retrospect - Building a $200M Selling Swimwear | Erin Deering

547: In Retrospect - Building a $200M Selling Swimwear | Erin Deering

In 2014, Erin Deering gifted Triangl swimwear to relatively unknown legacy celebrities Hailey Bieber (Baldwin) and Bella Hadid. Their friend, Kendall Jenner, loved the products and reached out to Erin...

17 Jan 202548min

546: In Retrospect - Building BigCommerce: Mitch Harper’s Guide to Scaling a SaaS Empire

546: In Retrospect - Building BigCommerce: Mitch Harper’s Guide to Scaling a SaaS Empire

We're diving back into another episode from the Foundr Archives to revisit my interview with Mitch Harper, founder of BigCommerce - as well as a long-time mentor and coach of mine who has been driving...

10 Jan 202553min

545: In Retrospect - How Kendra Scott turned $500 Into a $1 BILLION Jewellery Empire

545: In Retrospect - How Kendra Scott turned $500 Into a $1 BILLION Jewellery Empire

Kendra Scott started her self-titled billion-dollar jewelry business out of failure. Her first business failed after 5 years, and she started selling handmade jewelry door-to-door as a side hustle. No...

3 Jan 202539min

544: Foundr’s BEST of 2024: Hear From The World's Greatest Entrepreneurs [VIDEO]

544: Foundr’s BEST of 2024: Hear From The World's Greatest Entrepreneurs [VIDEO]

In 2024, we had our most raw, insightful and relevant conversations with founders to date. To cap off the year, we've compiled their most impactful lessons, stories, and business advice into a final e...

27 Dec 202450min

543: How She Made $50M Buying Boring Businesses | Codie Sanchez [VIDEO]

543: How She Made $50M Buying Boring Businesses | Codie Sanchez [VIDEO]

In this episode, Codie Sanchez, founder of Contrarian Thinking, reveals how she built a media company that inspires millions to think differently about wealth. Codie shares her journey from journalist...

20 Dec 20241h 2min

542:  In Retrospect - How I Built Dropbox Into a $12B Unicorn | Drew Houston

542: In Retrospect - How I Built Dropbox Into a $12B Unicorn | Drew Houston

By now, the story is legend. When Drew Houston boarded a bus from Boston to New York and discovered that he had—yet again—forgotten to bring his thumb drive, he was frustrated. So frustrated that he...

13 Dec 202435min

541: They Sell 1 Million Bottles of Alcohol a Year | Matt Jones

541: They Sell 1 Million Bottles of Alcohol a Year | Matt Jones

Join us as we dive into the world of craft gin with Matt Jones, co-founder of Four Pillars Gin. Matt shares the origins of the brand, born from a passion for storytelling and a commitment to craft. Di...

6 Dec 20241h 17min

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