#355 Matt Mobley - Outcome Driven Technology & The New Role of IT and Marketing

Today we’re talking to Matt Mobley, the CTO at Merkle. And we discuss why your company’s technology should always be outcome-driven. How to deliver personalized ad experiences while still respecting user privacy, and making sure to align culture during mergers and acquisitions. All of this right here, right now, on the ModernCTO Podcast! For more on Merkle, visit them at https://www.merkleinc.com/