Homesteaders of America13 Feb 2024

E31: Building a Successful Business as a Homesteader | Emilie of Toups and Co Organics

I hear from many homesteading families who have the dream of sustaining their families by making an income right from their homesteads. This is the American dream, right? In today’s episode, Emilie is sharing with us the story of how she and her family did just that. What began as a quest to overcome health issues in her own family became a thriving skincare business that helps families all across the globe. Join us for this inspiring conversation all about entrepreneurship, homesteading, skincare, health, and more!

In this episode, we cover:

What inspired Emilie to create skincare products that are actually beneficial to the skin
How the homesteading lifestyle led Emilie to start her business
A few key factors in the success of Toups and Co
Day in the life of a homesteading, homeschooling, business owning wife and mother
How a business owner’s role changes as the business grows
What it looked like for Emilie’s husband to leave his full-time job to work for the family business
How to organically market your business when you don’t have a marketing budget
Making decisions about selling online, opening a storefront, expanding your space
How Emilie maintains the quality of her products by carefully sourcing ingredients
Why it matters what we put on our skin and the importance of educating those around us

View full show notes and transcript on the blog + watch this episode on YouTube.

Thank you to our sponsor!

McMurray Hatchery offers a wide selection of poultry breeds and supplies to assist you with raising your flock. Find what you need at McMurrayHatchery.com!

ABOUT EMILIE

Emilie Toups is the founder of Toups and Co Organics, a company dedicated to clean and natural skin care and makeup. She began Toups and Co right in her own kitchen with a passion for products with recognizable ingredients. Emilie also has a passion for teaching holistic skin care practices and other women how to be entrepreneurs and own their own businesses.

Emilie lives on a small farm in south Alabama with her husband and five children. She enjoys gardening, cooking nourishing food and baking sourdough bread.

CONNECT

Emilie Toups of Toups and Co Organics | Website | Instagram | Instagram | Facebook

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