S21 E2: The Future of Brands Will Be Communal (Marcus Collins)

S21 E2: The Future of Brands Will Be Communal (Marcus Collins)

Welcome back to our week-long masterclass with marketing magician Marcus Collins. He ran digital strategy for Beyoncé; teaches at the Ross School of Business, University of Michigan; serves as chief strategy officer at Wieden+Kennedy; and wrote a great book called "For the Culture." Today, he explains why he thinks the brands that'll succeed in the future will make consumers feel like they're part of a community.

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Why the Five-Day Workweek No Longer Makes Sense

Why the Five-Day Workweek No Longer Makes Sense

Chances are, you work five days a week. Monday through Friday. And you probably don’t think much about it, because that’s just how work works, right? But who decided that five days was the right numbe...

19 Jan 32min

How to Solve Problems Before They Happen

How to Solve Problems Before They Happen

First, Dan Heath reveals how the most effective leaders don't just solve problems — they prevent them from happening in the first place. Then Thomas Wedell-Wedellsborg shares research that shows refra...

16 Jan 34min

Your Self-Discipline Isn’t the Problem

Your Self-Discipline Isn’t the Problem

Productivity expert Chris Bailey explains why follow-through fails — and how aligning your values, intentions, and friction levels makes action feel natural. And later in the show, we hear from Becky ...

15 Jan 34min

What If Laughing More Made You Better at Everything?

What If Laughing More Made You Better at Everything?

Most of us think of humor as something that happens at comedy clubs or in group texts with friends. But what if laughter could actually make you better at your job, more creative, and more connected t...

14 Jan 27min

The One Human Need That Explains (Almost) Everything

The One Human Need That Explains (Almost) Everything

First up, Philosopher and novelist Rebecca Newberger Goldstein argues that the mattering instinct is the hidden engine behind nearly everything we do. Then we hear from rabbi Sharon Brous, author of ...

13 Jan 35min

Six Simple Rules for a Long and Healthy Life

Six Simple Rules for a Long and Healthy Life

First up, Ezekiel ("Zeke") Emanuel, one of America's leading physicians, makes the case that enjoying life — cheesecake included — might be the healthiest choice of all. His new book is Eat Your Ice C...

12 Jan 27min

How to Navigate Your Career in Uncertain Times

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Whether you're plotting a job change or just trying to survive another uncertain year at work, the truth is most of us spend 90,000 hours of our lives working. That's too much time to spend feeling st...

9 Jan 24min

The Impact of Alcohol on Our Bodies and Culture

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Some of us may have overindulged during the holidays, and some of us may be trying a Dry January — or at least rethinking our relationship with booze. This is the time of year when we might notice how...

8 Jan 31min

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