S21 E2: The Future of Brands Will Be Communal (Marcus Collins)

S21 E2: The Future of Brands Will Be Communal (Marcus Collins)

Welcome back to our week-long masterclass with marketing magician Marcus Collins. He ran digital strategy for Beyoncé; teaches at the Ross School of Business, University of Michigan; serves as chief strategy officer at Wieden+Kennedy; and wrote a great book called "For the Culture." Today, he explains why he thinks the brands that'll succeed in the future will make consumers feel like they're part of a community.

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S34 E1: "Lead Like a Marine: Run Towards a Challenge, Assemble Your Fireteam, and Win Your Next Battle" by John Warren & John Thompson

S34 E1: "Lead Like a Marine: Run Towards a Challenge, Assemble Your Fireteam, and Win Your Next Battle" by John Warren & John Thompson

In 2006, John Warren and John Thompson led Marines into combat in the world’s most dangerous city: Ramadi, Iraq. In "Lead Like a Marine," Warren and Thompson lay out the simple, universal rules that h...

25 Sep 202312min

S33 E5: "Build the Life You Want" by Arthur C. Brooks and Oprah Winfrey

S33 E5: "Build the Life You Want" by Arthur C. Brooks and Oprah Winfrey

You can get happier. And getting there will be the adventure of your lifetime. Today, Harvard professor Arthur C. Brooks shares a few tips on how to do it from his new book — co-written with the one a...

22 Sep 202315min

S33 E4: "Our Tribal Future: How to Channel Our Foundational Human Instincts into a Force for Good" by David R. Samson

S33 E4: "Our Tribal Future: How to Channel Our Foundational Human Instincts into a Force for Good" by David R. Samson

Tribalism is one of the most complex and ancient evolutionary forces. But in our vast modern world, has this blessing become a curse?

21 Sep 202314min

S33 E3: "High Conflict: Why We Get Trapped and How We Get Out" by Amanda Ripley

S33 E3: "High Conflict: Why We Get Trapped and How We Get Out" by Amanda Ripley

In "High Conflict," bestselling author and award-winning journalist Amanda Ripley investigates how good people get captured by high conflict—and how they break free. • Subscribe to Michael's newslette...

20 Sep 202313min

S33 E2: "Psych: The Story of the Human Mind" by Paul Bloom

S33 E2: "Psych: The Story of the Human Mind" by Paul Bloom

Today, Paul Bloom takes us on a brisk tour through modern psychology.

19 Sep 202318min

S33 E1: "Hidden Genius: The Secret Ways of Thinking That Power the World’s Most Successful People" by Polina Marinova Pompliano

S33 E1: "Hidden Genius: The Secret Ways of Thinking That Power the World’s Most Successful People" by Polina Marinova Pompliano

What distinguishes the great from the truly exceptional? After five years of writing The Profile, Polina Marinova Pompliano has studied thousands of successful and interesting people in the world and ...

18 Sep 202314min

S32 E5: "No Ordinary Assignment: A Memoir" by Jane Ferguson

S32 E5: "No Ordinary Assignment: A Memoir" by Jane Ferguson

Jane Ferguson has covered nearly every war front and humanitarian crisis of our time. Today, she shares career advice inspired by her bestselling memoir, "No Ordinary Assignment."

15 Sep 202310min

S32 E4: "Soul Boom: Why We Need a Spiritual Revolution" by Rainn Wilson

S32 E4: "Soul Boom: Why We Need a Spiritual Revolution" by Rainn Wilson

Actor, producer, and writer Rainn Wilson explores the problem-solving benefits that spirituality gives us to create solutions for an increasingly challenging world.

14 Sep 202314min

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