Week 7, Ch. 15, 16
Correlation does not equal causation, follow the truth where ever it goes. Look for more information from the scatter plots. Traditional framework for organizing of Toyota’s report on faulty accelerat...
1 Mars 20218min
Week 5: Ch. 10, 11, 12
Walsworth publishing school yearbooks through dashboards to improve efficiency. Kohl’s targeting millennials in a response type scale. Ivy League colleges using post-testing for cognitive enhancers.
14 Feb 202110min
Week 4, Ch. 8-9
Airline merger IT system integration, and motivating grocery shoppers to complete a survey.
8 Feb 20218min
Ch. 6 and Ch.7
Qualitative research recommendations for European product placement in the United States. Observation research for Kindle fire redesign to compete with Sony and honor Oprah hype.
1 Feb 20218min
Ch. 4 &5
How will we determine how volunteers are trained at a hospital? What is the best way to conduct a sample study of Nike shoes at foot locker locations; would it be safer for its customers to shop for n...
25 Jan 20216min
Research Methods Ch. 3
Oaks International Inc. asks a research company to study their customer relations dept. This discusses why the project may fail to adequately contribute to solving management problems.
18 Jan 20214min
Research Methods Ch. 2
Is 600 a sufficient sample size to address the target population, number of cases needed, and procedures for determining customer satisfaction at a life insurance company?
18 Jan 20213min
