The effusive Dr Suudi gives us a taste of his Ugandan radio adverts

The effusive Dr Suudi gives us a taste of his Ugandan radio adverts

Coming from the UK, one of the biggest differences in East Africa has been how products are marketed.

In the co-working space I was at in London we would talk about Google Ad campaigns and reaching users online through content marketing. Here though, the radio is a dominant form of advertising.

In this episode I talk with Suudi who runs Wave Records.

We discuss his extensive experience in the radio industry, why old car radios can only play on restricted frequency and listen to some of his catchy jingles, including a slightly… interesting one about a Ugandan girl getting a Chinese boyfriend (at around 18 minutes)

We were in his recording studio and so there might be a bit of activity/ phone interference going on in the background and it gets a bit echo-y at the end. Sorry about that.

Hopefully it won’t detract from one of the… most unique interviews I’ve had.


READ MORE AT:
https://theeastafricabusinesspodcast.com/2016/12/14/radio-adverts-marketing-on-uganda-radio-stations-with-dr-suudi-from-wave-records/

Avsnitt(84)

Why GetIt need to use Whatsapp to deliver food produce in Rwanda, with Lauren Russell

Why GetIt need to use Whatsapp to deliver food produce in Rwanda, with Lauren Russell

Fresh produce delivery has traditionally been an informal industry in Rwanda. Reliably ordering food isn’t really a thing and so after finishing a contract at the Nike Foundation, Lauren Russell decided to set up GetIt as a way for businesses and consumers to have an easy way of ordering food. We go into how companies like GetIt are compensating for legacy infrastructure deficiencies, considerations in linking international brands to frontier markets, and how it’s now much easier for Rwandans to buy ingredients for a lasagne. READ MORE AT:https://theeastafricabusinesspodcast.com/2016/09/14/food-delivery-the-logistics-of-delivering-produce-in-rwanda-via-whatsapp-with-lauren-russell-of-getit/

14 Sep 201640min

Why no toothpicks are made in East Africa? A market evaluation, with Olly Cassels

Why no toothpicks are made in East Africa? A market evaluation, with Olly Cassels

There’s a surprisingly interesting business to be had in little wooden sticks. Like much of the region, toothpicks are a staple at nearly every restaurant in Rwanda and this is a discussion about the industry operates. Olly Cassels gives us an overview of the market from his research into the timber production market, along with a lucrative business to be had in other areas of wood processing.READ MORE AT:https://theeastafricabusinesspodcast.com/2016/09/07/toothpicks-a-market-evaluation-of-the-toothpick-industry-in-east-africa-with-olly-cassels/

7 Sep 201621min

Electricity from the sun: how BBOXX's off-grid solar systems power rural Rwanda, with Justus Mucyo

Electricity from the sun: how BBOXX's off-grid solar systems power rural Rwanda, with Justus Mucyo

Off grid electricity is a big thing in Rwanda. The country is not going through the arduous process of establishing the grid, and then getting everybody to connect to it, and so for their energy a lot of Rwandan households are instead are going straight to source: the sun. BBOXX is an organisation providing  such a service at an affordable rate across the country. Justus (BBOXX’s Rwanda MD) and I discuss the evolution of the sector, adapting customer’s mindsets from ownership to service, and the outlook for “off grid” energy. READ MORE AT: https://theeastafricabusinesspodcast.com/2016/09/04/solar-power-systems-one-of-rwandas-leading-solar-panel-companies-with-justus-mucyo-of-bboxx/

4 Sep 201629min

Accelerating Rwanda: Aphrodice Mutangana explains how the kLab hub is fostering entrepreneurship

Accelerating Rwanda: Aphrodice Mutangana explains how the kLab hub is fostering entrepreneurship

Rwanda’s demography means entrepreneurship is strongly promoted as a means of providing private sector employment for a young population. Aphrodice is General Manager of kLab, Rwanda’s first entrepreneurial hub, and explains how his organisation is doing just that. kLab opened in 2012 and offers free WiFi, space, and mentorship to businesses starting up. It is a Public Private Partnership that is seeing its membership grow each month. READ MORE AT:https://theeastafricabusinesspodcast.com/2016/09/01/business-accelerators-rwandas-first-entrepreneurial-hub-with-aphrodice-mutangana-of-klab/

1 Sep 201622min

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