Video Games: Africa prepares for the $bn gaming market, with Nathan Masyuko from Ludique Works

Video Games: Africa prepares for the $bn gaming market, with Nathan Masyuko from Ludique Works

Gaming is something that a lot of people may not consider as a business industry.

I, for one, know or rather knew very little about it, though this interview with Nathan Masyuko from Ludique Works was one of the most insightful interviews I’ve ever had.

We speak about the international, multi-billion dollar business in video games and Africa’s place in it

It turns out that South Korea is the mecca for gaming, and that individual players are earning hundreds of thousands of dollars from playing video games.

How? Well, the key has been to transform video games as a sport.

For sports to get popular it can’t just appeal to the players, it needs to be turned into a spectator sport.

This is the part which, as someone who has never watched another person play a video game as a form of entertainment, I found the critical piece to unlock how the industry is put together.

Nathan and I also discuss the current state of the East Africa gaming community, the kinship between other nations building games, and Ludique Works vision for building the ecosystem.

The simple message is that the industry in Africa has made it once creatives have the financial backing to focus on making and marketing games.

There’s tons of interesting content in this interview, including links to Nathan’s best recommendations on African games to play.

READ MORE AT:
https://theeastafricabusinesspodcast.com/2018/10/11/video-games-africa-prepares-for-the-bn-gaming-market-with-nathan-masyuko-from-ludique-works/

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Why GetIt need to use Whatsapp to deliver food produce in Rwanda, with Lauren Russell

Why GetIt need to use Whatsapp to deliver food produce in Rwanda, with Lauren Russell

Fresh produce delivery has traditionally been an informal industry in Rwanda. Reliably ordering food isn’t really a thing and so after finishing a contract at the Nike Foundation, Lauren Russell decided to set up GetIt as a way for businesses and consumers to have an easy way of ordering food. We go into how companies like GetIt are compensating for legacy infrastructure deficiencies, considerations in linking international brands to frontier markets, and how it’s now much easier for Rwandans to buy ingredients for a lasagne. READ MORE AT:https://theeastafricabusinesspodcast.com/2016/09/14/food-delivery-the-logistics-of-delivering-produce-in-rwanda-via-whatsapp-with-lauren-russell-of-getit/

14 Sep 201640min

Why no toothpicks are made in East Africa? A market evaluation, with Olly Cassels

Why no toothpicks are made in East Africa? A market evaluation, with Olly Cassels

There’s a surprisingly interesting business to be had in little wooden sticks. Like much of the region, toothpicks are a staple at nearly every restaurant in Rwanda and this is a discussion about the industry operates. Olly Cassels gives us an overview of the market from his research into the timber production market, along with a lucrative business to be had in other areas of wood processing.READ MORE AT:https://theeastafricabusinesspodcast.com/2016/09/07/toothpicks-a-market-evaluation-of-the-toothpick-industry-in-east-africa-with-olly-cassels/

7 Sep 201621min

Electricity from the sun: how BBOXX's off-grid solar systems power rural Rwanda, with Justus Mucyo

Electricity from the sun: how BBOXX's off-grid solar systems power rural Rwanda, with Justus Mucyo

Off grid electricity is a big thing in Rwanda. The country is not going through the arduous process of establishing the grid, and then getting everybody to connect to it, and so for their energy a lot of Rwandan households are instead are going straight to source: the sun. BBOXX is an organisation providing  such a service at an affordable rate across the country. Justus (BBOXX’s Rwanda MD) and I discuss the evolution of the sector, adapting customer’s mindsets from ownership to service, and the outlook for “off grid” energy. READ MORE AT: https://theeastafricabusinesspodcast.com/2016/09/04/solar-power-systems-one-of-rwandas-leading-solar-panel-companies-with-justus-mucyo-of-bboxx/

4 Sep 201629min

Accelerating Rwanda: Aphrodice Mutangana explains how the kLab hub is fostering entrepreneurship

Accelerating Rwanda: Aphrodice Mutangana explains how the kLab hub is fostering entrepreneurship

Rwanda’s demography means entrepreneurship is strongly promoted as a means of providing private sector employment for a young population. Aphrodice is General Manager of kLab, Rwanda’s first entrepreneurial hub, and explains how his organisation is doing just that. kLab opened in 2012 and offers free WiFi, space, and mentorship to businesses starting up. It is a Public Private Partnership that is seeing its membership grow each month. READ MORE AT:https://theeastafricabusinesspodcast.com/2016/09/01/business-accelerators-rwandas-first-entrepreneurial-hub-with-aphrodice-mutangana-of-klab/

1 Sep 201622min

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