Fortune at the Bottom of the Pyramid, why SunCulture can profitably sell to smallholder farmers

Fortune at the Bottom of the Pyramid, why SunCulture can profitably sell to smallholder farmers

If you've been following The East Africa Business Podcast for a while, you might notice that most episodes are around the 30-40 minute mark.

Whilst that was the intention here, in this episode Samir and I end up chatting for well over an hour.

The reason being is that (to me at least) there's just so much interesting stuff to talk about the business he's running.

Sunculture exists to improve productivity amongst smallholder farmers, and does so through a variety of services including solar irrigation pumps and financing all run on a state-of-the-art software platform.

We talk about how and why the company was formed, why Samir believes that, unlike the US, there will always be smallholder farmers in this part of the world, and how Sunculture's dream team operates, in part motivated by Samir's monthly emoji email.

A big part of the Sunculture thesis on development is aligned with the discussion I had with Conrad Whitaker. To learn more, search for the episode on the Distributed Economy.

We do the interview in the garden of the lovely Sunculture offices and so there may some background noises (including a nearby scuffle between a dog and monkey) which I hope doesn't detract from what is a really fun and information packed episode.

We sometimes go a bit off-piste, including how Samir is hoping to one day reach out to the Ohio band that share Sun Culture's name. We sample one of their tracks at the end of the episode, if you're interested.

READ MORE AT:
https://theeastafricabusinesspodcast.com/2019/09/05/fortune-at-the-bottom-of-the-pyramid,-how-and-why-sunculture-can-profitably-service-smallholder-farmers-at-scale/

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Why GetIt need to use Whatsapp to deliver food produce in Rwanda, with Lauren Russell

Why GetIt need to use Whatsapp to deliver food produce in Rwanda, with Lauren Russell

Fresh produce delivery has traditionally been an informal industry in Rwanda. Reliably ordering food isn’t really a thing and so after finishing a contract at the Nike Foundation, Lauren Russell decided to set up GetIt as a way for businesses and consumers to have an easy way of ordering food. We go into how companies like GetIt are compensating for legacy infrastructure deficiencies, considerations in linking international brands to frontier markets, and how it’s now much easier for Rwandans to buy ingredients for a lasagne. READ MORE AT:https://theeastafricabusinesspodcast.com/2016/09/14/food-delivery-the-logistics-of-delivering-produce-in-rwanda-via-whatsapp-with-lauren-russell-of-getit/

14 Sep 201640min

Why no toothpicks are made in East Africa? A market evaluation, with Olly Cassels

Why no toothpicks are made in East Africa? A market evaluation, with Olly Cassels

There’s a surprisingly interesting business to be had in little wooden sticks. Like much of the region, toothpicks are a staple at nearly every restaurant in Rwanda and this is a discussion about the industry operates. Olly Cassels gives us an overview of the market from his research into the timber production market, along with a lucrative business to be had in other areas of wood processing.READ MORE AT:https://theeastafricabusinesspodcast.com/2016/09/07/toothpicks-a-market-evaluation-of-the-toothpick-industry-in-east-africa-with-olly-cassels/

7 Sep 201621min

Electricity from the sun: how BBOXX's off-grid solar systems power rural Rwanda, with Justus Mucyo

Electricity from the sun: how BBOXX's off-grid solar systems power rural Rwanda, with Justus Mucyo

Off grid electricity is a big thing in Rwanda. The country is not going through the arduous process of establishing the grid, and then getting everybody to connect to it, and so for their energy a lot of Rwandan households are instead are going straight to source: the sun. BBOXX is an organisation providing  such a service at an affordable rate across the country. Justus (BBOXX’s Rwanda MD) and I discuss the evolution of the sector, adapting customer’s mindsets from ownership to service, and the outlook for “off grid” energy. READ MORE AT: https://theeastafricabusinesspodcast.com/2016/09/04/solar-power-systems-one-of-rwandas-leading-solar-panel-companies-with-justus-mucyo-of-bboxx/

4 Sep 201629min

Accelerating Rwanda: Aphrodice Mutangana explains how the kLab hub is fostering entrepreneurship

Accelerating Rwanda: Aphrodice Mutangana explains how the kLab hub is fostering entrepreneurship

Rwanda’s demography means entrepreneurship is strongly promoted as a means of providing private sector employment for a young population. Aphrodice is General Manager of kLab, Rwanda’s first entrepreneurial hub, and explains how his organisation is doing just that. kLab opened in 2012 and offers free WiFi, space, and mentorship to businesses starting up. It is a Public Private Partnership that is seeing its membership grow each month. READ MORE AT:https://theeastafricabusinesspodcast.com/2016/09/01/business-accelerators-rwandas-first-entrepreneurial-hub-with-aphrodice-mutangana-of-klab/

1 Sep 201622min

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