Why did the home of running not make running shoes? Nava the co-founder of Enda Running explains

Why did the home of running not make running shoes? Nava the co-founder of Enda Running explains

If you think about brands that different countries have, most people probably have two strong associations for Kenya.

Safari and running.

The safari industry is well established, with innumerate tour companies able to take you on your dream holiday seeing the Big Five.

Running, however, is an industry which is much less developed.

In fact, until Enda, there were no running shoes made in arguably the home of running!

As we discuss in this episode, Nava, the co-founder of Enda Sportswear wanted a way to promote sports in her country and settled on building shoes as the biggest impact way to do so.

In the process, Enda has become a vehicle for promoting local industry, with all of the assembly taking place in Kenya, and many parts, such as shoelaces, being produced in the region too.

Nava and I talk about all sides of the business, including where and how the shoes are currently sold, the global (ahem) footprint that the brand has, and the practicalities of setting up production of high-end footwear in East Africa.

The Enda offices are in the same place as a number of artist workshops.

We're doing the interview outside, and so there may be a bit of background noise from people moving stuff, as well as some chickens who wandered over at some point.

READ MORE AT:
https://theeastafricabusinesspodcast.com/2019/09/12/why-did-the-home-of-running-not-make-running-shoes-nava-the-co-founder-of-enda-running-explains-their-story/

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Why GetIt need to use Whatsapp to deliver food produce in Rwanda, with Lauren Russell

Why GetIt need to use Whatsapp to deliver food produce in Rwanda, with Lauren Russell

Fresh produce delivery has traditionally been an informal industry in Rwanda. Reliably ordering food isn’t really a thing and so after finishing a contract at the Nike Foundation, Lauren Russell decided to set up GetIt as a way for businesses and consumers to have an easy way of ordering food. We go into how companies like GetIt are compensating for legacy infrastructure deficiencies, considerations in linking international brands to frontier markets, and how it’s now much easier for Rwandans to buy ingredients for a lasagne. READ MORE AT:https://theeastafricabusinesspodcast.com/2016/09/14/food-delivery-the-logistics-of-delivering-produce-in-rwanda-via-whatsapp-with-lauren-russell-of-getit/

14 Sep 201640min

Why no toothpicks are made in East Africa? A market evaluation, with Olly Cassels

Why no toothpicks are made in East Africa? A market evaluation, with Olly Cassels

There’s a surprisingly interesting business to be had in little wooden sticks. Like much of the region, toothpicks are a staple at nearly every restaurant in Rwanda and this is a discussion about the industry operates. Olly Cassels gives us an overview of the market from his research into the timber production market, along with a lucrative business to be had in other areas of wood processing.READ MORE AT:https://theeastafricabusinesspodcast.com/2016/09/07/toothpicks-a-market-evaluation-of-the-toothpick-industry-in-east-africa-with-olly-cassels/

7 Sep 201621min

Electricity from the sun: how BBOXX's off-grid solar systems power rural Rwanda, with Justus Mucyo

Electricity from the sun: how BBOXX's off-grid solar systems power rural Rwanda, with Justus Mucyo

Off grid electricity is a big thing in Rwanda. The country is not going through the arduous process of establishing the grid, and then getting everybody to connect to it, and so for their energy a lot of Rwandan households are instead are going straight to source: the sun. BBOXX is an organisation providing  such a service at an affordable rate across the country. Justus (BBOXX’s Rwanda MD) and I discuss the evolution of the sector, adapting customer’s mindsets from ownership to service, and the outlook for “off grid” energy. READ MORE AT: https://theeastafricabusinesspodcast.com/2016/09/04/solar-power-systems-one-of-rwandas-leading-solar-panel-companies-with-justus-mucyo-of-bboxx/

4 Sep 201629min

Accelerating Rwanda: Aphrodice Mutangana explains how the kLab hub is fostering entrepreneurship

Accelerating Rwanda: Aphrodice Mutangana explains how the kLab hub is fostering entrepreneurship

Rwanda’s demography means entrepreneurship is strongly promoted as a means of providing private sector employment for a young population. Aphrodice is General Manager of kLab, Rwanda’s first entrepreneurial hub, and explains how his organisation is doing just that. kLab opened in 2012 and offers free WiFi, space, and mentorship to businesses starting up. It is a Public Private Partnership that is seeing its membership grow each month. READ MORE AT:https://theeastafricabusinesspodcast.com/2016/09/01/business-accelerators-rwandas-first-entrepreneurial-hub-with-aphrodice-mutangana-of-klab/

1 Sep 201622min

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