Ep1122: Revolutionizing Video Marketing: Asaf Yanai on How Alison AI Transforms Creative Strategies with AI-Powered Insights
20MinuteLeaders20 Aug 2024

Ep1122: Revolutionizing Video Marketing: Asaf Yanai on How Alison AI Transforms Creative Strategies with AI-Powered Insights

Asaf Yanai takes us through his evolution from a career in traditional marketing to co-founding Allison AI, a company that's transforming how brands approach video content. Drawing on his work with global giants like Unilever and Procter & Gamble, Asaf highlights the challenges of traditional A/B testing and how Allison AI uses advanced data and AI to create more effective and personalized video campaigns. He also discusses bridging the gap between creative and media teams, offering a glimpse into the future of digital marketing where creativity is seamlessly integrated with data-driven insights.

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Ep752: Micha Breakstone | Co-founder and CEO, NeuraLight.ai

Ep752: Micha Breakstone | Co-founder and CEO, NeuraLight.ai

Micha is a repeat entrepreneur who’s founded a few great businesses (e.g. chorus.ai acquired for $575M by ZoomInfo), and a few less successful ones. He’s currently Co-founder and CEO of NeuraLight.ai – a venture-backed startup on a mission to transform the lives of more than 1 billion people suffering from neurological disorders by digitizing neurological insights and care – a venture he hopes becomes his magnum opus.

24 Feb 202223min

Ep751: Ralf Specht | Co-founder and CEO, Spark44

Ep751: Ralf Specht | Co-founder and CEO, Spark44

Ralf is a visionary business leader and creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose. As a founding partner of Spark44, he was the architect of an innovative, industry-first joint venture with Jaguar Land Rover, which grew under his leadership as CEO to a global revenue of $100+m and 1,200 employees. Previously, he consulted with global brands for 22 years with McCann Erickson. During his 25 years in executive roles, one key question kept him awake at night: How do we build and sustain a human-centric performance culture? His driving vision is to make soulless companies a thing of the past.

24 Feb 202223min

Ep750: Eyal Amir | CEO, Parknav

Ep750: Eyal Amir | CEO, Parknav

Eyal Amir is the CEO and founder of Parknav, a growing startup that offers AI technology to find parking in real-time.

23 Feb 202219min

Ep749: Shiran Weitzman | Co-Founder & CEO, Shield.

Ep749: Shiran Weitzman | Co-Founder & CEO, Shield.

Shiran is the CEO and Co-Founder at Shield. He has over 20 years of technology and management expertise, mainly in the Financial Services vertical. Prior to Shield Shiran was the Head of Sales at TM-Group, managing the company’s major tier 1 bank accounts. Shiran brings to Shield many years as a trusted advisor and a subject matter expert in the financial compliance market. In early 2018, Shiran created Shield, a regtech company specializing in communications compliance with his long-time friend Ofir Shabtai. Shield is now 60 people spread across Israel, London, and New York.

22 Feb 202223min

Ep748: Or Haviv | Partner and Head Of Global Innovation, Arieli Capital

Ep748: Or Haviv | Partner and Head Of Global Innovation, Arieli Capital

Or is the Partner and Head Of Global Innovation at Arieli Capital. Arieli Capital is a successful venture capital firm, that operates in a very different model from its industry – the investment model is "evergreen", not looking for fast exits. It is a combination of a private equity and VC. Their investors are mostly wealth management entities and family offices. They have a unique investment approach and equity holding structure with a diverse investment portfolio – from accelerators in Ocean-Tech, Agro-Tech, to direct investment in many start-ups.

21 Feb 202222min

Ep747: Avishay Bransky | CEO and Co-founder of PixCell Medical

Ep747: Avishay Bransky | CEO and Co-founder of PixCell Medical

Avishay Bransky, Ph.D., CEO and co-founder of PixCell Medical, is an expert in microfluidics, with extensive industrial experience in applied physics, software, and systems engineering. He is one of the inventors of the Viscoelastic Focusing technique, cell analysis methods, and the microfluidic-based cartridge. Dr. Bransky holds a B.A. in Physics, B.Sc. in Materials Engineering, and a Ph.D. in Biomedical Engineering, all from the Technion Israel Institute of Technology.

20 Feb 202221min

Ep746: Adi Barel | Managing Director, EIT Hub Israel

Ep746: Adi Barel | Managing Director, EIT Hub Israel

Adi is an internationally renowned expert in innovation and business development, specializing in strategy, partnership building, and global networking. Today, Adi is Managing Director of the European Institute of Innovation and Technology (EIT) Israel Hub, an organization that aims to create synergies between the European innovation community and the Israeli ecosystem, founding strong collaborations and international partnerships. The EIT Hub that was established in 2019, is focusing on strategic domains such as Health, Climate, Energy, Digital, Manufacturing and Mobility.

19 Feb 202220min

Ep745: Gareth Shaw | President, UK & Europe, Doceree

Ep745: Gareth Shaw | President, UK & Europe, Doceree

Gareth is the President UK&EU at Doceree, the world’s first global platform for programmatic physician marketing. Prior to Doceree Gareth worked on the senior leadership team at PulsePoint where he helped scale the business to the point where they were strategically acquired by WebMD. Gareth has over 15 years experience in digital holding roles at Yahoo and Experian. It was at PulsePoint that he began his journey into the Health vertical, he has lofty aspirations for the role Doceree can play in improving Healthcare globally through more effective physician engagement.

18 Feb 202221min

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