đŸ˜Œ “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

đŸ˜Œ “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car
 but was the publicity worth the price?

The number of male nurses in America has tripled
 and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app
 he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices
 and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Polaroid: Invented (sort of) by a 3-year-old 📾


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.



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Avsnitt(1635)

đŸŒœ “Xi’s surprise Iowan fam” — China’s President’s Midwestern history. Chipotle’s new robo-veggie chain. Windfarm City’s cancellation.

đŸŒœ “Xi’s surprise Iowan fam” — China’s President’s Midwestern history. Chipotle’s new robo-veggie chain. Windfarm City’s cancellation.

China’s President Xi is visiting San Francisco this week to meet President Biden — But his old host family in Iowa from 1985 is the guest of honor, because deals are about relationships. The founder o...

14 Nov 202321min

đŸ« “How KitKat won Japan” — KitKat’s Omiyage strategy. Humane’s iPhone killer. Hot Strike Summer’s sequel.

đŸ« “How KitKat won Japan” — KitKat’s Omiyage strategy. Humane’s iPhone killer. Hot Strike Summer’s sequel.

Tickets to TBOY Live in San Francisco here: https://www.eventbrite.com/e/shack15-live-the-best-one-yet-tickets-755859846147Why were $250K of Japanese KitKats just stolen? Because KitKat is a coveted c...

13 Nov 202322min

đŸ’â€â™€ïž “Gwyneth goes to Tarjay” — Goop’s hot pivot. Netflix’s LA movie theater. Cruise’s robotaxi brake.

đŸ’â€â™€ïž “Gwyneth goes to Tarjay” — Goop’s hot pivot. Netflix’s LA movie theater. Cruise’s robotaxi brake.

Netflix spent $70M over 3-years to renovate the most historic movie theater in America — Because there’s corporate *philanthropy* and then there’s corporate *heroism*.Gwyneth Paltrow’s Goop is making ...

10 Nov 202321min

đŸ§â€â™€ïž “Zelda does Hollywood” — Nintendo’s creativity hack. Peak Credit Cards debt. Stephen Colbert’s Google threat.

đŸ§â€â™€ïž “Zelda does Hollywood” — Nintendo’s creativity hack. Peak Credit Cards debt. Stephen Colbert’s Google threat.

Following the success of the Mario movie, Nintendo confirmed it’s making a Zelda movie next — So we looked into how Mario scales creativity.Americans’ credit card debt just passed $1 Trillion — We exp...

9 Nov 202320min

💀 “RIP Great Resignation” — Quiet Quitting’s reversal. WeWork’s Bankruptcy. Shein’s ultra-fast IPO.

💀 “RIP Great Resignation” — Quiet Quitting’s reversal. WeWork’s Bankruptcy. Shein’s ultra-fast IPO.

WeWork, the company that invented the “hot desk,” has declared bankruptcy — Adam Neumann injured the WeWork, but the real estate market killed it.Shein pioneered ultra-fast fashion and now reportedly ...

8 Nov 202321min

🎄 “Christmas Creep” — Holiday sales already here. Bumble’s founder moves on. Warren Buffett’s cash pile.

🎄 “Christmas Creep” — Holiday sales already here. Bumble’s founder moves on. Warren Buffett’s cash pile.

Noticed that holiday shopping promotions already replaced Halloween? “Christmas Creep” is happening earlier than ever — Because Early Bird shoppers are the most valuable kind.Bumble’s founder, Whitney...

7 Nov 202320min

🍂 “PSL won the fall” — Starbucks’ record quarter. Sam Bankman-Fried’s lesson. Clorox’s crippled quarter.

🍂 “PSL won the fall” — Starbucks’ record quarter. Sam Bankman-Fried’s lesson. Clorox’s crippled quarter.

Starbucks’ surged 10% last week thanks to a Pumpkin Spice Latte-powered record quarter — But 20 years ago, the PSL’s creation almost didn’t happen.Sam Bankman-Fried is guilty of “one of the biggest fi...

6 Nov 202321min

đŸ“· “Would you pay $17 for Instagram?” — Insta’s ad-free subscription. EstĂ©e Lauder’s airport surprise. Six Flags’ fun-cquisition.

đŸ“· “Would you pay $17 for Instagram?” — Insta’s ad-free subscription. EstĂ©e Lauder’s airport surprise. Six Flags’ fun-cquisition.

Meta just launched ad-free Instagram in Europe — But we think Zuck doesn’t want it to work because price ($17/mo) is a signal.EstĂ©e Lauder’s beauty stock just plummeted to its lowest level in 6 years ...

3 Nov 202322min

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