#252 - Secrets to Break Into Top-Tier Accounts with Product-Led Growth (Andrew Johnston, Superhuman)

#252 - Secrets to Break Into Top-Tier Accounts with Product-Led Growth (Andrew Johnston, Superhuman)

RESOURCES DISCUSSED View the written summary of this episode Get 1 month of Superhuman on us Other things you can steal FOUR ACTIONABLE TAKEAWAYS Do not enter a pilot or a POC without setting clear success criteria with your customer. The way that you should present the success criteria is to figure out what matters to your customer. Break your accounts and prospects into high-usage and low-usage groups. Coach up your low-usage team, and just ask your high-usage group “How can we get this into the hands of other people.” Consolidate your bill for people in different departments and consolidate the team for prospects in the same department. PATH TO PRESIDENT’S CLUB Head of Sales @ Superhuman Director of Sales @ Scale AI Head of Global Email (SendGrid) Sales & GTM @ Twilio Manager, Enterprise Sales @ Twiliio RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Avsnitt(594)

#289 - Lead Playbook Part 2: Mark and Armand on How to Structure Your Interviews to Hire Great Sales Talent

#289 - Lead Playbook Part 2: Mark and Armand on How to Structure Your Interviews to Hire Great Sales Talent

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Designate specific people to cover very specific topics in the interview process so they can get really good at those core competencies. Leave the generic questio...

25 Apr 202429min

#288 - Testing Champions and Getting to Power (Maddy Jackson, Webflow)

#288 - Testing Champions and Getting to Power (Maddy Jackson, Webflow)

FOUR ACTIONABLE TAKEAWAYS If you feel like you have leverage in a deal, but haven't gotten in front of the right stakeholders to progress the deal, use that as a non-negotiable to begin negotiations ...

23 Apr 202429min

#287 - Hall of Fame: Krysten Conner

#287 - Hall of Fame: Krysten Conner

FOUR ACTIONABLE TAKEAWAYS Start with a menu of pain: the 3 biggest problems that any given persona can face. Once you align on the problem, ask, “What’s prompting that need?”. You can start talking...

22 Apr 202430min

#286 - Lead Playbook Part 1: Armand and Mark on What to Look for When Hiring Great Sales Talent

#286 - Lead Playbook Part 1: Armand and Mark on What to Look for When Hiring Great Sales Talent

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Name and define your competencies Be extremely intentional about how you are going to interview those competencies. Get into the nitty gritty about how you are g...

18 Apr 202422min

#285 - Using Your Comp Plan to Guide Deal Negotiation (Jacob Karp, Rubrik)

#285 - Using Your Comp Plan to Guide Deal Negotiation (Jacob Karp, Rubrik)

FOUR ACTIONABLE TAKEAWAYS Break into prospects when they are speaking at conferences. If you see somebody from the really-tough-to-break-into account speaking at a conference, go to their talk and si...

16 Apr 202433min

#284 - Hall of Fame: Charly Johnson

#284 - Hall of Fame: Charly Johnson

FOUR ACTIONABLE TAKEAWAYS Start your email with research personalization to stand out in the inbox (vs generic greeting). Quote the prospect/company directly by researching where the company is inve...

15 Apr 202430min

#283 - Turning Pressure to Productivity for Happier Reps (Adam Ochart, Gong)

#283 - Turning Pressure to Productivity for Happier Reps (Adam Ochart, Gong)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS The best reps never ask the same question twice. Turn pressure to productivity. Our job as leaders isn’t to pass pressure; it’s to use pressure to get more out o...

11 Apr 202431min

#282 - Winning Technical Deals by Leveraging Your Entire Company (Shelby Ferson, Databricks)

#282 - Winning Technical Deals by Leveraging Your Entire Company (Shelby Ferson, Databricks)

FOUR ACTIONABLE TAKEAWAYS To learn about what’s going on in other parts of your organization, get on the email alias distribution lists. Build out your go team of people that you can rely on in lega...

9 Apr 202433min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
avanzapodden
uppgang-och-fall
rss-dagen-med-di
lastbilspodden
fill-or-kill
svd-tech-brief
rss-inga-dumma-fragor-om-pengar
24fragor
rss-kort-lang-analyspodden-fran-di
rss-den-nya-ekonomin
kapitalet-en-podd-om-ekonomi
dynastin
borsmorgon
rikatillsammans-om-privatekonomi-rikedom-i-livet