#252 - Secrets to Break Into Top-Tier Accounts with Product-Led Growth (Andrew Johnston, Superhuman)

#252 - Secrets to Break Into Top-Tier Accounts with Product-Led Growth (Andrew Johnston, Superhuman)

RESOURCES DISCUSSED View the written summary of this episode Get 1 month of Superhuman on us Other things you can steal FOUR ACTIONABLE TAKEAWAYS Do not enter a pilot or a POC without setting clear success criteria with your customer. The way that you should present the success criteria is to figure out what matters to your customer. Break your accounts and prospects into high-usage and low-usage groups. Coach up your low-usage team, and just ask your high-usage group “How can we get this into the hands of other people.” Consolidate your bill for people in different departments and consolidate the team for prospects in the same department. PATH TO PRESIDENT’S CLUB Head of Sales @ Superhuman Director of Sales @ Scale AI Head of Global Email (SendGrid) Sales & GTM @ Twilio Manager, Enterprise Sales @ Twiliio RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#167 - Progress your sales with healthy customer tension (Jen Allen-Knuth, Community Growth @ Lavender)

#167 - Progress your sales with healthy customer tension (Jen Allen-Knuth, Community Growth @ Lavender)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Start by aligning on the problem in the big team meeting and sell your champion on why it’s ...

3 Maj 202333min

#166 - Club Playbook: Run discovery with a point-of-view (ft. Sarah Brazier)

#166 - Club Playbook: Run discovery with a point-of-view (ft. Sarah Brazier)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 ACTIONABLE TAKEAWAYS Section 1 - Agenda: Have a plan & share it. Call out surprises before they, ya know, surprise yo...

1 Maj 202314min

#165 - Part 2: Weaving showmanship into your sales process (Vin Matano, Sr. Account Executive IC-5 @ Demandbase)

#165 - Part 2: Weaving showmanship into your sales process (Vin Matano, Sr. Account Executive IC-5 @ Demandbase)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Download Vin's 5 Emails from Prospecting to Close FOUR ACTIONABLE TAKEAWAYS Keep your multithreading separate to first...

26 Apr 202328min

#164 - Part 1: Energize your prospecting with multi-channel mastery (Vin Matano, Sr. Account Executive IC-5 @ Demandbase)

#164 - Part 1: Energize your prospecting with multi-channel mastery (Vin Matano, Sr. Account Executive IC-5 @ Demandbase)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Download Vin's 5 Emails from Prospecting to Close FOUR ACTIONABLE TAKEAWAYS Pick 5-10 accounts per week and focus all ...

19 Apr 202327min

#163 - Mapping the path to close and navigating to your destination (Justin Solis, Enterprise Account Executive @ Pave)

#163 - Mapping the path to close and navigating to your destination (Justin Solis, Enterprise Account Executive @ Pave)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Start your demos by setting the scene. Orient your buyer as to who they are in the demo and ...

12 Apr 202332min

#162 - Playbook: The Multithreading Playbook

#162 - Playbook: The Multithreading Playbook

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 WHAT YOU'LL HEAR The Golden Path Top Down Selling Bottom-Up Selling RESOURCES DISCUSSED Join our weekly newslette...

5 Apr 202340min

#161 - Club Playbook: Scaling email personalization (Charly Johnson)

#161 - Club Playbook: Scaling email personalization (Charly Johnson)

Download Charly Johnson’s Cold Email Drip Templates ACTIONABLE TAKEAWAYS Section 1 - Research: Have the top 5 things you look for ready to go and jot down the templates you’ll use for each. Section...

4 Apr 202313min

Product Roadmap: Q2 2023

Product Roadmap: Q2 2023

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

3 Apr 202318min

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