#361 - Tactical Steps to Speed Up Your Sales Cycle (Brian Lochner, Terminus)

#361 - Tactical Steps to Speed Up Your Sales Cycle (Brian Lochner, Terminus)

Get our free Account Research toolkit FOUR ACTIONABLE TAKEAWAYS Mixtape Demo: Instead of sending a full 60-minute demo recording, send short, highlight snippets that prospects can easily share and digest. Clarify Vague Terms: When prospects use broad terms like "ABM," ask them to define what it means in their context to get more specific insights. Match Test Demo: Customize demos by using the prospect’s own data to show how your product works with their top accounts, making the experience more relevant. Real-World Business Case: Use the results from the match test to build a realistic business case, avoiding inflated ROI figures and focusing on actual outcomes. PATH TO PRESIDENT’S CLUB Enterprise Account Executive @ Terminus Account Executive, Mid-Market @ Yext Senior AE, Partner @ Yext Business Development Account Manager @ Worldwide Express RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#404 - Key Traits to Look for in Elite Sales Reps | Andrew Johnston

#404 - Key Traits to Look for in Elite Sales Reps | Andrew Johnston

ACTIONABLE TAKEAWAYS Prioritize Storytelling: Assess storytelling skills during interviews and coach reps on it. It's a foundational human communication skill that drives sales success. Evaluate Q...

26 Dec 202436min

#403 - How to Run a Perfect Proof of Concept | Deren Rehr-Davis

#403 - How to Run a Perfect Proof of Concept | Deren Rehr-Davis

ACTIONABLE TAKEAWAYS Leverage POC Momentum: Initiate vendor review at the POC’s peak excitement. Parallel process legal and finance steps to accelerate the deal. Involve Executives in POCs: Requir...

24 Dec 202436min

#402 - The Ultimate Multichannel Sales Framework | Sara Uy | 30MPC Hall of Fame

#402 - The Ultimate Multichannel Sales Framework | Sara Uy | 30MPC Hall of Fame

FOUR ACTIONABLE TAKEAWAYS If you make a mistake while recording a prospecting video, don't discard it. Send it anyway, as it can add authenticity and still lead to positive outcomes. When you feel t...

23 Dec 202431min

#401 - Building a Bulletproof Sales Forecast | Taylor Wilding

#401 - Building a Bulletproof Sales Forecast | Taylor Wilding

Get your forecasting resources ACTIONABLE TAKEAWAYS Commit Deal Essentials: Reps must report four details for commit deals: dollar amount, close date, economic buyer, and their engagement. If not e...

19 Dec 202436min

#400 - How to Spot Deals You’ll Actually Close | Johnny Larson

#400 - How to Spot Deals You’ll Actually Close | Johnny Larson

ACTIONABLE TAKEAWAYS Streamline Proposals: Remove unnecessary features to cut costs and stand out from competitors with bloated quotes. If prospects need a feature, they’ll request it, giving you co...

17 Dec 202433min

#399 - 30 Minutes of Advanced Negotiation Strategies | Spencer Ivey | 30MPC Hall of Fame

#399 - 30 Minutes of Advanced Negotiation Strategies | Spencer Ivey | 30MPC Hall of Fame

FOUR ACTIONABLE SALES TAKEAWAYS During demos, connect features shown to insights gathered during Discovery. Address confusion promptly and facilitate discussions rather than relying on your Solutions...

16 Dec 202435min

#398 - The Science of Sales Training & What Top Teams Do Differently | 30MPC Playbook

#398 - The Science of Sales Training & What Top Teams Do Differently | 30MPC Playbook

Mark and Armand walk through the steps needed to provide effective ongoing training to your sales team. ACTIONABLE TAKEAWAYS Use a capability & cognitive load matrix to decide what to focus your tra...

12 Dec 202429min

#397 - How I Went From Flat Broke to Closing 7-figure Deals | Johnny Larson

#397 - How I Went From Flat Broke to Closing 7-figure Deals | Johnny Larson

ACTIONABLE TAKEAWAYS Ask for Competitor Proposals: If a prospect cites competitor pricing, request their proposal to directly compare offerings and address discrepancies. Rank Negotiation Prioriti...

10 Dec 202437min

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