Ep. 218 - Debbie Millman: Create Identity then Impact

Ep. 218 - Debbie Millman: Create Identity then Impact

Ben (of Ben & Jerry's) was in the room. He needed a logo. Debbie Millman just started her agency. She was competing against the best ad agencies in New York City. She lost. So she moved on to Burger King. "Why do you think you lost?" "We didn't have insurance," Debbie said. "We didn't have the big, global brand experience to show them." "I'll never forget this," she said. "When we got to Burger King headquarters, we got into a fairly small elevator with the Senior Vice President of Market Research. The door closes. He looks at us and says, 'Don't get your hopes up.'" This is important. Because Debbie Millman never describes herself as an entrepreneur. But she's the perfect example. Entrepreneurship is about putting your all into something, getting rejected and going back into the next room. Data is taking over. Data is replacing thinking and driving the direction of the future. Data sells confidence. And that's what the brands wanted. Burger King tried changing their logo 7 times in the decade leading up to Debbie's success. So she did focus groups. And studied eye-tracking on the original logo. "We wanted to know what people thought," she said. "We wanted to get a sense of why this was so beloved?" "People do not read first. First and foremost, they see color. Then they see numbers, then shape, and then, if you still have their attention and they understand what you put in front of them, then they will read." A logo is a message. Even if you don't read it. You can recognize logos visually without reading. Our brains know. Then we choose who we belong to. And that's our tribe. Debbie was changing the face of an iconic brand. And change causes fear, which strikes up all the stress hormones in our body. "In order for us to create an identity that was evolving from the original, we had to keep some of those iconic elements." You're original. As a baby, you were a blank canvas. No logo. No brand. No name. And no identity. Then you went to school and made friends and things happened to you. Someone asked me, "who will you always be? Who's James? When you're 4, 14, 24, 34, 44, 84, what parts of you will always be there?" That's what Debbie had to figure out with her brands. She did it with Tropicana, Star Wars, and eventually, she won Ben & Jerry's over too. But after all of this data, all of this color, all of this branding, at the heart of it is the essence of who you are. What is the logo of your heart. Debbie figured out hers. And created her life around it. Figuring out who we are is the key to having an impact all over the world. That's what Debbie taught me on this podcast. That's what I try every day to create in my own life. ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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James Altucher and Ryan Holiday: Let’s Make the News Up

James Altucher and Ryan Holiday: Let’s Make the News Up

This week, James Altucher interviews the bestselling author of Trust Me I'm Lying: Confessions of a Media Manipulator Ryan Holiday., James and Ryan talk about what makes a book a best-seller, and how to market yourself and your work. Ryan tells us what it means to be a media manipulator. In a world where blogs control and distort the news, his job was to control blogs - as much as any one person can. And he does this better than anyone else... ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Jan 201457min

Taking Back America

Taking Back America

James, the editor of the widely read letter, , and author of the new blockbuster hit, Choose Yourself,talks with Glenn "Kane" Jacobs.The Altucher Confidential ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Jan 20141h 2min

James Altucher Live and Unplugged

James Altucher Live and Unplugged

James Altucher talks about his new best-selling book, .Choose Yourself ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Jan 201422min

The Best Guest Ever

The Best Guest Ever

James Altucher proves to be one of our best guests as he and Porter Stansberry break down the markets. ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Jan 201438min

Why College Is a Waste of Money

Why College Is a Waste of Money

On James Altucher's first visit to Stansberry Radio, recorded back on August 9, 2012, he sets the stage for what's to come. For the very first time to give our audience a look into why we consider James one of the most interesting people we know. In this first show, he talks about why he believes college is a real waste of money. His analysis will get you re-thinking what you though you knew. ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Jan 201424min

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