Ep. 238 - Ryan Holiday: The Art of Making and Marketing

Ep. 238 - Ryan Holiday: The Art of Making and Marketing

Ryan Holiday, stop writing books that are just for me! With "Perennial Seller" you just answered an obsessive question I've had for years: What makes something, someone, some product, some art, withstand the test of time? What is the magic sauce? The secret formula? What makes something sell a million copies a year (music, art, books, products, etc)... forever? I want to know. I'll try my best to summarize our conversation and your book but people should buy the book for your 1000s of examples: BE COUNTERINTUITIVE If you write what everyone else is already thinking, then nobody needs to read your work, or use your product. They already have it. It doesn't matter if you are 50% better than anyone else. Nobody understands how to judge that except the experts in your field. And those experts don't care about you. They might even hate you. Create your own field. And be 1000% the best in that field. DON'T TRY TO COMPETE The 100th person who writes a "50 Shades of Grey" style book, or a disco pop EMD album can...MAYBE...get 1% of the audience. If you find an underserved audience, you can get 100% of it. There's an important side effect of this: IF YOU ARE DOING SOMETHING FOR THE MONEY...YOU LOSE. Because the rest of the world is competing for that dollar. Money is a side effect of creativity, quality art, creating something unique, and building your marketing into that art. VALIDATE THE IDEA Test out sample chapters. Release songs on YouTube. Keep iterating. Keep digging for your authentic voice. In comedy, it took Louis CK 20 years of telling jokes before he found his voice when talking about dating and parenting. Don't look for LOTs of fans at first. Look for the hard-core fans. The ones who will stick with you while you go on this crazy ride. The ones who will share. What my prior podcast guest, Kevin Kelly, calls "The One Thousand True Fans". DON'T GIVE UP IF YOU DON'T WIN ON DAY ONE Ryan told me that "Smokey and the Bandit" beat "Star Wars" at the box office the same weekend they both opened. I did not know that! It almost seems like blasphemy to me. John Grisham only sold a few thousand copies when he first published "A Time To Kill". Only much later did it sell millions. Catcher in the Rye had a slow start. Now sells a million copies a year. The best works of art and the best products have to fight the masses to find their right audience. But when they do, the audience will reward them. Write or create what is unique to you, find the 1000 true fans. The ones who are hard-core and love the value you bring. And serve that market over and over. That divides the winners from the non-winners. TELL A STORY THAT IS PERSONAL TO YOU "Choose Yourself" could have been another ranty personal development business book ("Blah!"). Instead I wove in a personal story of struggle and loss and pain. Pain that changed me and still does every single day to (hopefully) lesser extent. This is what makes a story both unique (it's my story) and universal (everyone experiences pain, everyone wants to solve it). Too many people play a persona ("my life is perfect so let me teach it to you") and that's inauthentic. TELL A STORY THAT RESONATES WITH EVERYONE Star Wars is a perfect example. It's the 'arc of the hero'. A boy who struggles, encounters problems, faces them, lives forever. I.e. Jesus. Krishna. Buddha. Star Wars is a sci-fi western (great example of "idea sex") where he innovated on the graphics but used a story that was basically "Focus grouped" for thousands of years. Thousands! So he stuck within the rules of a genre (actually several that he combined) but also made it uniquely his own. This is the key to successful art. Telling a story that is personal to you AND resonates with everyone is very difficult. It takes practice. It takes marketing. It takes listening. That's why these are the items that become perennial sellers. It's worth... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Supply chain, inflation, recession, is everything collapsing? with Jim Rickards

Supply chain, inflation, recession, is everything collapsing? with Jim Rickards

Are you a pessimist or an optimist towards the state and the economy of the world? Do you think we are finally at the bottom, and we are slowly climbing back up? Or do you think the worst had yet to come? In this episode, I had a conversation/ mild debate with Jim Rickards, an American lawyer, economist, investment banker, speaker, media commentator, and author on matters of finance and precious metals  about the state of the economy right now. We talked about what is the Fed doing about inflation, what causes inflation, and we talked about the supply chain issue, and when did the supply chain issue start? Did it really start with the Russian-Ukraine war? The Lockdown? Or did it actually start with the trade war back in 2019? Also, how does the physical supply chain works? On top of that, we also talked about the outlook of the recession! Visit Notepd.com to read more idea lists, or sign up and create your own idea list!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thank you so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Juli 20221h 4min

Almost Every Industry in the world is a Scam! with Dan Kelly and Omid Malekan

Almost Every Industry in the world is a Scam! with Dan Kelly and Omid Malekan

Before we were supposed to tape the third episode of Wall Street Insane (if you haven't listened to the new series, make sure you go back and check it out!), Jay Yow, The Producer of The James Altucher Show, was talking about how Uber is losing money, how come are they still around, and what would happen if Uber fall?So, Dan Kelly, my business partner, and Omid Malekan, author of Re-Architecting Trust: The Curse of History and the Crypto Cure for Money, Markets, and Platforms break down their business model, and we started talking about how almost every area in the financial industry are scams.We also talked about the entertainment industry, the sporting industry, and how VC is involved in almost all these industries as well!Listen to this episode, and let me know or tweet at me (or Jay) @jaltucher or @jay_yow07 on Twitter if you like this kind of round table conversation, and we might tape more of this kind of conversation!Visit Notepd.com to read more idea lists, or sign up and create your own idea list!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thank you so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 Juli 202230min

JeVon McCormick: Don't be common, be the modern leader instead.

JeVon McCormick: Don't be common, be the modern leader instead.

JeVon McCormick has an unusual upbringing. Who gave him his first business advice? It was When he was nine years old, from his dad, who was a pimp!In this episode, JeVon McCormick,  an American author, President, and CEO of Scribe Media told me his origin story, where he was working for his dad (a pimp), collecting money from prostitutes, did not go to college, and he rose up to be an extremely successful entrepreneur, and eventually became the CEO of Scribe Media, which was an excellent publishing company, and his new book, The Modern Leader.We also talked about what he had seen socially, learned as an entrepreneur, his biggest regrets, what he thinks about the state of the world should be, and what should do to make sure we have a better tomorrow.Visit Notepd.com to read more idea lists, or sign up and create your own idea list!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thank you so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Juli 20221h 35min

How to write a military thriller with Brandon Webb and John David Mann

How to write a military thriller with Brandon Webb and John David Mann

People always put you in a box when you have become successful in "the" one field and one genre. Sometimes, when people do try something new, that didn't usually work out for them.However, this is not what happened to Brandon Webb, a former United States Navy SEAL, SEAL Sniper course Head Instructor, and author, and John David Mann, an award-winning author.They both went on from being successful in writing non-fiction to, now thriller novel writers that not just have one book, but a sequel to the previous book as well, Cold Fear.So, naturally, I have to have both of them on, to ask them, how did they do it? How did they transition from writing non-fiction to writing a thriller, and also, how to write a thriller novel?Visit Notepd.com to read more idea lists, or sign up and create your own idea list!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thank you so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Juli 20221h

Who Are You?: Joseph Harris: From stealing game accounts to a white hat hacker

Who Are You?: Joseph Harris: From stealing game accounts to a white hat hacker

What do people normally do when they were 12 years old? Learning, playing, and maybe surviving?Joseph Harris, a former black hat hacker and now a white hat hacker, and bug bounty hunter, at age of 12 started stealing other people's game accounts, using social engineering to trick the email providers or game companies to hand him the data that he needs to hack and steal other people's account!In this episode, Joseph told the stories of how he went from stealing simple gaming accounts, into sim-swapping, and stealing millions in crypto altcoins, which ultimately resulted in him being in jail.He also recounts all the techniques that he used to hack into people's accounts, exploiting bugs on service providers' websites like Verizon, Gmail, Yahoo, AOL, and more. Make sure you follow Joseph onYouTube: https://www.youtube.com/channel/UCdcuF5Zx6BiYmwnS-CiRAngTwitter: @AkaD0c (https://twitter.com/akad0c)Listen to this episode, and tweet at me @jaltucher and Jay @jay_yow07 if you like this series, and if you or you know someone with interesting stories!If you like this series, please leave a review, likes, and subscribes on any podcast player of your choosing!Follow Brian's journey on Instagram and Bandcamp:IG: @brianlawloredSpotify: Brian LawlorBandcamp: BrianLawlor.bandcamp.comhttps://www.youtube.com/watch?v=usiTyS5bmtwVisit Notepd.com to read more idea lists, or sign up and create your own idea list!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotify Follow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Juli 20221h 10min

The Redemption Arc of the Silicon Valley Porn Star with Jason Portnoy

The Redemption Arc of the Silicon Valley Porn Star with Jason Portnoy

No matter how successful you're, or how rich you are, everyone has their own personal struggle that they are dealing with or had dealt with. Sometimes your issues and addiction get magnified when you get wealthier!In this episode, one of the PayPal Mafia, Jason Portnoy, Entrepreneur, venture capitalist, one of PayPal's first employees, and author, came on to talk about his origin story, his time with PayPal, and his addiction to porn, and sex. We also explore, why as successful as he is, would result in an affair with other women? How did he reconcile with his wife, and his recovery journey with his life coach, Melissa?Did he manage to redeem himself? Listen and find out!Visit Notepd.com to read more idea lists, or sign up and create your own idea list!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thank you so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotify Follow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

30 Juni 202250min

The Relationship between Bitcoin, Money and Trust with Omid Malekan

The Relationship between Bitcoin, Money and Trust with Omid Malekan

Like Omid Malekan, the author of The Story of the Blockchain, A Beginner's Guide to the Technology That Nobody Understands has said, money is primarily a trust-building mechanism.In this episode, after teasing so long, finally, Omid Malekan, comes on to talk about his new book, Re-architecting Trust, The Curse of History and The Crypto Cure for Money, Markets, and Platforms. We talked about the evolution from the barter system to gold, to cash to bitcoin. We also talked about the relationship  between trust and money, and how would that translate into Bitcoin and crypto!All and all, this is the 101 of Bitcoin, Crypto, Trust, and Money!Visit Notepd.com to read more idea lists, or sign up and create your own idea list!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thank you so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotify Follow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Juni 20221h 7min

I Was Wrong(?) - College or Not College?

I Was Wrong(?) - College or Not College?

There are a couple of things that I have been religiously writing about since 2005, and college is one of them!I have been getting hate and lost friends over this topic, and the articles that I wrote about college! So, In this episode of I Was Wrong, I sat down with Robyn and Jay (The Engineer) to talk about was I wrong about colleges? Has my view shifted after all these years? What are the statistics on the salary of college graduates vs non-college graduates? What is happening in the gig economy? And so on...Listen to this episode and find out more! I am planning to do more of this series to show that, sometimes my opinion changes based on timing, research, and also reason!Visit Notepd.com to read more idea lists, or sign up and create your own idea list!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thank you so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotify Follow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Juni 202252min

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