134: This 20 Year Old PR Expert Shares His Top Branding Tips And How He Took His Business To 6 Figures A Month

Welcome to this weeks Millionaire Mindcast interview.

Today we are joined by Ulysses Osuna, a 20 year old superstar in the PR industry. In this interview he will teach us why even if you have a small following your personal brand is important, what initial steps everyone can take to start their own personal brand and how to leverage smaller publications to grow your brand.

Ulyses Osuna is a 20 year old entrepreneur who founded Influencer Press, a six figure a month PR firm focusing on building personal brands. He has been featured on Forbes as a Young Entrepreneur Succeeding in Media Breakthroughs, on Inc as one of Six Millennials to have Thriving Businesses and on The Huffington Post as a 20 Year Old Dominating the PR Space. Before starting his Influencer Press Ulyses was contributing to Entrepreneur, Influencive, Business.com and The Huffington Post.

What you will learn:

-What is PR (as Ulyses defines it) and service does Ulyses provide? (5:20)
-How did Ulyses start his journey and what was his game plan for making an immediate impact? (7:15)
-Why is it important for everyone to build their personal brand? (9:50)
-What are some of the “do’s” and “don’ts” of personal branding? (14:12)
-Is it better to be completely authentic or craft a persona that helps the brand? (17:38)
-For someone that wants to get started in branding what are the initial steps to take? (23:20)
-Who is Ulyses surrounding himself with and how is he staying ahead of the curve? (32:45)

Quotes:

-“Perception is reality nowadays.”
-“Life gets easier when you have a personal brand.”
-“If you showcase what you say or what you do, that’s a lot more credible than you ever saying how credible you are.”
-“There is a big misconception that you need to be a badass to be featured, which is really not true.”
-“The two critical ways of scaling a business is through systems and through people.”
-“There are three things every service business needs… attraction, conversion and delivery.”

Resources:
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How to connect with Ulyses:
Their Website: http://influencerpress.com/
Facebook: https://www.facebook.com/ulyses98