The myth that we only use 10% of our brain is false!
Monday Science15 Juli 2024

The myth that we only use 10% of our brain is false!

In Part II of this conversation, Dr. Bahijja Raimi-Abraham interviews Professor Joseph Devlin (Joe) on various topics related to psychology and consumer behavior. They discuss Joe's research on the relationship between male genitalia size perception and interest in high-end sports cars, the concept of addressable TV advertising, and the impact of extreme experiences on creativity. They also debunk common brain myths, such as the idea that we only use 10% of our brain and the notion of being left-brained or right-brained. Overall, the conversation highlights the importance of understanding human behavior and the role it plays in various aspects of life.

Takeaways

  • Perception of male genitalia size can influence interest in high-end sports cars, particularly for men over 30 who may feel less well-endowed.
  • Addressable TV advertising, which delivers more relevant ads to consumers based on general information about their household, can enhance advertising effectiveness and improve memory and engagement.
  • Engaging in extreme experiences, such as traveling to new environments or participating in unique activities, can enhance creativity and provide a break from day-to-day worries.
  • The myth that we only use 10% of our brain is false; the brain is fully utilized, and learning and improvement are possible throughout life.
  • The idea of being left-brained or right-brained is also a myth; both hemispheres of the brain are involved in analytical and creative processes.
  • During sleep, the brain remains active, performing tasks such as waste removal and healing, while external senses take a break.

Keywords

psychology, consumer behavior, male genitalia size, sports cars, addressable TV advertising, extreme experiences, creativity, brain myths

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Episode 3: An almost COVID19 free episode

Episode 3: An almost COVID19 free episode

Episode Description In this episode Dr Bahijja Raimi-Abraham provides an update on the latest findings in Science, Technology and Health this last week. She covers Monday Science update (~00:19) Science, Technology and Health update 18th - 24th May 2020 New Stem Cell-Based Therapy to Help those experiencing hair loss regrow their hair (~01:18) Video example of Beating heart muscle cells made from stem cells is available https://mondayscience.wixsite.com/podcast Technology Meets Fashion With Sensor-embedded Garments to Monitor Vital Signs (~09:20) Accelerating Data-Driven Discoveries in Pharmaceuticals and Biotech (~11:10) - 23andMe has sold the rights to develop a drug based on its users’ DNA Subscribe, follow, comment and get in touch! Submit your questions or interested topics via our website chat or email MondayScience2020@gmail.com . Monday Science is part of STEAM:ED Collective. Follow us on Twitter @STEAMED_COL

25 Maj 202017min

Episode 2: COVID19, a marathon, not a sprint! - A conversation with Dr Saskia Popescu

Episode 2: COVID19, a marathon, not a sprint! - A conversation with Dr Saskia Popescu

In this episode, Dr Bahijja Raimi-Abraham has a very insightful conversation with Dr Saskia Popescu about zoonotic diseases, COVID19 and it's impact on healthcare. Dr Popescu also answer listeners questions on COVID19. Additional Information MERS-CoV: Novel Zoonotic Disease Outbreak a Hard Lesson for Healthcare (https://globalbiodefense.com/2019/07/29/mers-cov-novel-zoonotic-disease-outbreak-a-hard-lesson-for-healthcare/) by Dr Saskia Popescu Interesting Tweet about the "Health footprint of coronavirus pandemic" (https://twitter.com/pash22/status/1246642094061563904) (mentioned ~ 41:00) Let us know what you thought of the episode. Send an email to MondayScience2020@gmail.com. Visit our website and subscribe to make sure you never miss a show - mondayscience.wixsite.com/podcast Monday Science is part of STEAM:ED Collective - steamedcollective.wixsite.com/steam Follow us on Twitter @STEAMED_COL .

18 Maj 20201h 6min

Episode 1: Welcome to Monday Science

Episode 1: Welcome to Monday Science

In this episode, you get to find out more about what the Monday Science Podcast is about. Find out more on our website : https://mondayscience.wixsite.com/podcast Dr Bahijja Raimi-Abraham mentioned her research group https://theraimiabrahamgroup.wixsite.com/globalhealth Send in your questions or interested topics to MondayScience2020@gmail.com. Monday Science is part of STEAM:ED Collective (https://steamedcollective.wixsite.com/steam) . Follow us on Twitter @STEAMED_COL .

11 Maj 20203min

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