098: Building the Brand: Part 5 "The Hybrid Athlete"

098: Building the Brand: Part 5 "The Hybrid Athlete"

In this fifth installment of the 'Building the Brand' series, I'm taking us through Chapter Five, titled 'The Hybrid Athlete,' covering pivotal moments from April 2019 to 2020. Highlighting my transition from bodybuilding to endurance training, I discuss the profound impact of discovering 'Go One More' and the growth of BPN. We'll cover personal stories, from marathon training to my mother’s battle with cancer.


Also covered are key learnings on branding, team building, and the explosive growth of BPN during the COVID-19 pandemic. Finally, I introduce the concept of the hybrid athlete, balancing strength training with endurance running, and how this approach has shaped both my life and BPN's future.


Chapters

00:00 Introduction to Chapter Five: The Hybrid Athlete

01:24 The Power of Brand: Finding Our Voice

03:04 Lessons Learned in Chapter Five

03:49 The Story of 'Go One More'

13:09 The Birth of a Brand: BPN's Evolution

13:33 Building the Creative Team

22:13 Embracing Endurance: From Bodybuilding to Ironman

27:13 Committing to Ironman Florida

28:09 A Personal Tragedy and Its Impact

35:36 The Growth of BPN During the Pandemic

41:42 Creating G1M Sport: Solving Real Problems

48:49 The Journey to a Sub-Three-Hour Marathon

53:00 Embracing the Hybrid Athlete Lifestyle

57:03 Conclusion and Future Plans


Watch or share the full Building the Brand series nowhttps://www.youtube.com/playlist?list=PLldAMepUaYU6vWd_yEkg7D4Y7fQMowyoZ


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Archive - Building A Sub-2:50 Marathon Brick By Brick | Nick & Coach Jeff

Archive - Building A Sub-2:50 Marathon Brick By Brick | Nick & Coach Jeff

In this episode, marathon coach Jeff Cunningham sits down with Nick to discuss and recap Nick’s performance at the Buffalo, New York Marathon that he ran on May 29th, 2022. Nick and Coach Jeff discuss the importance of consistency in training, and how that compounded to allow Nick to reach his goal of running Sub-2:50, with a final time of 2:48:11. They also discuss how approaching this entire prep day by day, brick by brick, was crucial for building up to this goal. The documentary on the Buffalo Marathon will be available to view on YouTube on Sunday, June 19th, 2022 at 10am CST. More Resources: BPN website: www.bpnsupps.com Nick’s website: www.nickbare.com Nick’s Instagram: www.instagram.com/nickbarefitness Nick’s Youtube: www.youtube.com/user/barelifenutrition Follow Us On Social Media! Instagram: @thebareperformancepodcast Facebook: The Bare Performance Podcast Twitter: @BarePerformPod

16 Juni 20221h 22min

Archive - Mark Bell | Strength Is Never A Weakness, Weakness Is Never A Strength

Archive - Mark Bell | Strength Is Never A Weakness, Weakness Is Never A Strength

Mark “Smelly“ Bell is a self proclaimed “meathead millionaire” who has leveraged a successful powerlifting career into a career as an entrepreneur. Mark is the creator of the Sling Shot, an assistive tool for powerlifters to utilize when bench pressing. Mark and Nick sit down in this episode to discuss what true strength is, and how important it is to be strong in all aspects of our life, not just physically. More Resources: BPN website: www.bpnsupps.com Nick’s website: www.nickbare.com Nick’s Instagram: www.instagram.com/nickbarefitness Nick’s Youtube: www.youtube.com/user/barelifenutrition Follow Us On Social Media! Instagram: @thebareperformancepodcast Facebook: The Bare Performance Podcast Twitter: @BarePerformPod

13 Juni 20221h 46min

Archive - Chadd Wright | Speak Your Goals Into Existence And Tackle Life With A Value System

Archive - Chadd Wright | Speak Your Goals Into Existence And Tackle Life With A Value System

Chadd Wright is a retired Navy SEAL turned elite ultra-runner who served his country for a decade on multiple deployments to conflict zones across the world -- including a stint on President Obama's security detail. In this conversation Nick sits down with Chadd to discuss life as a SEAL, the allure of ultra-endurance for self-betterment & the importance of having a value system in place to navigate life. More Resources: BPN website: www.bpnsupps.com Nick’s website: www.nickbare.com Nick’s Instagram: www.instagram.com/nickbarefitness Nick’s Youtube: www.youtube.com/user/barelifenutrition Follow Us On Social Media! Instagram: @thebareperformancepodcast Facebook: The Bare Performance Podcast Twitter: @BarePerformPod

9 Juni 20221h 22min

Archive - Mark Sisson | The Blueprint For Primal Living

Archive - Mark Sisson | The Blueprint For Primal Living

Mark is the author of numerous books, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. In 2017, he officially became a New York Times bestselling author with The Keto Reset Diet, which reached the #1 overall bestseller among all books on amazon.com for two days. Mark has written several other books, including popular Primal-themed cookbooks and lifestyle books. In this episode, Nick sits down with Mark to discuss the effects that heavy endurance training has on the human body, as well as some approaches to nutrition that can benefit our performance and lead us to a healthier lifestyle. More Resources: BPN website: www.bpnsupps.com Nick’s website: www.nickbare.com Nick’s Instagram: www.instagram.com/nickbarefitness Nick’s Youtube: www.youtube.com/user/barelifenutrition Follow Us On Social Media! Instagram: @thebareperformancepodcast Facebook: The Bare Performance Podcast Twitter: @BarePerformPod

6 Juni 20221h 10min

Archive - Ken Rideout | From Drug Addict To Running Sub-2:30 Marathons

Archive - Ken Rideout | From Drug Addict To Running Sub-2:30 Marathons

Tennessee native and Myrtle Beach Marathon winner Ken Rideout joins Nick today to talk about growing up hustling, mental toughness, and his athletic career. Ken is an advocate of “The Fight.” Growing up in a working class, inner city neighborhood, sports became Ken’s escape. As an endurance athlete, he approaches every event with a fighter mindset, going to battle with himself. At the age of 50, Ken is running faster than he ever has before. Finishing the Myrtle Beach Marathon in 2:30, The London Marathon in 2:29, and The New York Marathon in 2:33, Ken is driven and determined to finish every event he competes with nothing left in the tank, making sure to give his every last ounce of effort. More Resources: BPN website: www.bpnsupps.com Nick’s website: www.nickbare.com Nick’s Instagram: www.instagram.com/nickbarefitness Nick’s Youtube: www.youtube.com/user/barelifenutrition Follow Us On Social Media! Instagram: @thebareperformancepodcast Facebook: The Bare Performance Podcast Twitter: @BarePerformPod

2 Juni 20221h 29min

Archive - Cameron Hanes | Work Hard, ENDURE, and Keep Hammering

Archive - Cameron Hanes | Work Hard, ENDURE, and Keep Hammering

Cameron Hanes discovered his true passion for bowhunting when he was twenty. Inspired by the physical challenges of stalking elk in the Oregon wilderness—traversing mountainous terrain, braving erratic weather, and evading his quarry’s even more dangerous predators—he began an ever-evolving journey of self-improvement. To become the best bowhunter of wild elk, to the caliber he believed he could be, Cam realized he would need more than archery skills. He would need the stamina and strength that could only come from an athletic training regimen of long-distance running and heavy-weight lifting. And every day for more than thirty years, Cam has put in the work, building miles and muscles, pushing through pain with a single-minded focus on the only goal worth having—besting himself time and again. If Cam can do it, we all can. Everyone has what it takes to endure adversity so we can rise above average, be the best we can be, and enjoy living life to the fullest. You can order Cam’s book, ENDURE, on Amazon now. More Resources: BPN website: www.bpnsupps.com Nick’s website: www.nickbare.com Nick’s Instagram: www.instagram.com/nickbarefitness Nick’s Youtube: www.youtube.com/user/barelifenutrition Follow Us On Social Media! Instagram: @thebareperformancepodcast Facebook: The Bare Performance Podcast Twitter: @BarePerformPod

23 Maj 20221h 33min

Archive - Tim Kennedy | Built By Scars And Stripes

Archive - Tim Kennedy | Built By Scars And Stripes

Tim Kennedy is an active Special Forces master sergeant and sniper with combat deployments throughout the middle east as part of the most elite counter terrorism and hostage rescue unit within the U.S. Army Green Berets. Prior to the military, he was a professional mixed martial arts fighter and two time title challenger. Tim sits down with Nick to talk about how fighting and violence has always been a part if his life, and how it has evolved over time through the experiences he’s had, and how he now uses it for good. You can preorder Tim’s book, Scars and Stripes today on Amazon. More Resources: BPN website: www.bpnsupps.com Nick’s website: www.nickbare.com Nick’s Instagram: www.instagram.com/nickbarefitness Nick’s Youtube: www.youtube.com/user/barelifenutrition Follow Us On Social Media! Instagram: @thebareperformancepodcast Facebook: The Bare Performance Podcast Twitter: @BarePerformPod

16 Maj 20221h 29min

Archive - Noah Kagan | Facebook’s 30th Employee On Getting Fired and Losing $1 Billion

Archive - Noah Kagan | Facebook’s 30th Employee On Getting Fired and Losing $1 Billion

If you lost a billion dollar opportunity, how would that affect your life? For Noah Kagan, it certainly was not easy. But he didn’t let it stop him from becoming successful. Noah is the founder/CEO of AppSumo, a daily deals website for digitally distributed goods and online services based in Austin, TX. Before founding AppSumo, he was employee #30 at Facebook, working directly under Mark Zuckerberg. After a 9 month tenure, Noah was fired, losing out on nearly a billion dollars in stock. He was also employee #4 at Mint.com before deciding that he wanted to be his own boss, and founding AppSumo. In today’s episode, Noah sits down with Nick to talk about how getting fired from Facebook was just the beginning of his story, and share some great insight into what it truly means to be successful. More Resources: BPN website: www.bpnsupps.com Nick’s website: www.nickbare.com Nick’s Instagram: www.instagram.com/nickbarefitness Nick’s Youtube: www.youtube.com/user/barelifenutrition Follow Us On Social Media! Instagram: @thebareperformancepodcast Facebook: The Bare Performance Podcast Twitter: @BarePerformPod

9 Maj 20221h 5min

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