Building Your Brand: She created the 60 Second Brow Kit & signature lipsticks, The Look by Joi.

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Joi Mebane

She is a trailblazing entrepreneur and beauty educator with over 21 years in the industry. As the visionary behind The Look by Joi, she’s crafted signature brow techniques and an innovative beauty line, featuring the popular 60 Second Brow Kit and signature lipsticks.

The Look by Joi is a leading beauty brand founded by acclaimed makeup artist Joi Mebane. Known for its innovative brow and beauty products, The Look by Joi empowers individuals to define their unique look with ease and confidence. Rooted in Joi’s artistry and extensive industry experience, the brand offers a curated selection of high-quality, user-friendly tools and cosmetics, from brow kits to vibrant lip colors. At The Look by Joi, we believe in effortless beauty that’s accessible to all, with each product designed to enhance natural features. From the runway to everyday, The Look by Joi is transforming beauty routines with expert innovation and a personalized touch.

1. Building The Look by Joi Brand

- Joi’s journey from makeup artist to entrepreneur, founding The Look by Joi to empower beauty professionals.

- The creation and success of her 60 Second Brow Kit and signature lipsticks as staple products.

2. Beauty Education and Mentorship

- Joi’s role as a beauty educator, with a community of over 10,000 professionals.

- Her mission to teach strategic business and self-care practices that help professionals succeed in beauty and business.

3. Global Inspiration and Product Development

- Joi’s travels abroad to source materials and gain inspiration for her beauty line.

- How her global perspective influences product design and enhances the brand’s self-care mission.

4. High-Profile Media Features and Bravo Appearance

- Joi’s media exposure on NBC, Fox News, and Bravo’s *Below Deck Mediterranean*.

- The impact of these appearances on brand visibility and credibility in the beauty industry.

5. Atlanta Fashion Week Partnership

- The Look by Joi’s exclusive makeup partnership with Atlanta Fashion Week, providing beauty services and brand exposure.

- Joi’s approach to leveraging high-profile events like Atlanta Fashion Week to strengthen brand awareness and influence.

6.Balancing Leisure, Business, and Self-Care

- Joi’s dedication to incorporating leisure and self-care into business, balancing work with wellness and travel.

- Tips on how other entrepreneurs can achieve similar balance in their careers.

7. Future Growth and Goals for The Look by Joi

- Joi’s vision for the brand’s growth, upcoming product lines, and new initiatives.

- Long-term goals for expanding her influence in beauty education and product innovation.

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