Ashley Lang: Breaking down the iGaming eco-system

Podcast by Michael Pedersen with Melanie Hainzer, CMO at Rootz. Rootz has been wildz'ly successful in the casino space and a big part of the success is influencer marketing. Melanie is the CMO of Rootz and was one of the early operators to get involved with influencer marketing and casino streamers and in this episode, she shares how it all got started, what she looks for in influencers, what to avoid and how to measure success. It's packed full of value for anyone interested in this space, a must-hear episode. Enjoy. ABOUT MELANIE HAINZERMelanie has been working in the iGaming sector for more than a decade, with a good portion of that geared towards affiliation, business development, and online marketing. Her passion for this industry is as strong as the day she started, with industry advances and innovation forever keeping Melanie on her toes. Highly self-motivated with strong negotiation skills and a great eye for detail is one way to describe her. Another, more simple way – as a passionate traveller and wine enthusiast 🔴 Watch the episode on Youtube: https://youtu.be/DD7cFTfPoBk This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. Alea & Pragmatic Play

29 Nov 20211h 24min

🎙 Podcast by Pierre Lindh with Paul Leyland, Partner at Regulus Partners In this podcast, Paul Leyland, Partner at Regulus Partners analyses the short-seller report of Evolution that wiped off €10bn of its market cap. What does the future hold for Evolution? Find out in this episode. 🔴 Watch the episode on Youtube: https://youtu.be/V7R58idoj3w This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. Alea & Pragmatic Play

26 Nov 202148min

Podcast by Michael Pedersen with Mery Blomqvist, CMO at Ellmount Group. Marketing success is often seen through the exciting tactical initiatives that are visible to the world. This magical execution is however only as strong and succesful as the underlying partnerships and relationship that exist within the team and with external partners and agencies. In this pod we talk about the importance but also share some recipes on how to build and maintain these crucial relationships. About Mery Blomqvist A pioneer in the iGaming space, Mery Blomqvist is the CMO at Ellmount Group. Mery is a seasoned marketeer with an entrepreneurial mind and demonstrable history of taking both start-ups and already established and growing brands such as LeoVegas, CasinoHeroes and Speedy Games, to name but a few to the next level. Previous roles, including Head of Marketing & PR at Boss Media (Scientific Games) and head of Nordics at NordicBet (Betsson Group), add significantly to an impressive 10+ years of senior marketing experience. 🔴 Watch the episode on Youtube: https://youtu.be/mdJyj_rzrRE This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. Alea & Pragmatic Play

22 Nov 20211h 7min

🎙 Podcast by Pierre Lindh with Mads Jørgensen, CEO at Lady Luck Games. Mads Jorgensen, CEO of Lady Luck Games, a publicly listed startup game studio is set to take on the big players of the online gambling industry. Mads talks about the challenges and opportunities of building a public company from its infancy and lays out his plans consisting of M&A activity and organic growth to take on the bigger studios 🇩🇰 About Mads Jørgensen As an early expert in the Mobile gaming industry, Mads Jørgensen cofounded Zellsoft in 2000 together with the Tier 1 mobile operator in Denmark TDC. The partnership let into two big mergers with other mobile gaming companies in Europe during the years and work under the name Atchik Realtime today. Mads also co-founded the mobile content aggregator Rezet.net and bought brands like Disney, Cartoon Network and Warner Bros live in the mobile space. The big step into the iGaming sector was performed as CEO for the quoted company Daydream Software with the massive development of mobile java games for SonyEricsson and Nokia mobile phones. DayDream Software turned into the first listed Igaming Operator on the Swedish stock exchange by a reversed takeover of 24H poker AB. Entrepreneurship, iGaming and cooperate finance is the personal skills for Mads Together with Co-founding Lady Luck Games, Mads also perform as a board member for the Swedish iGaming Operator Amgo Igaming AB with pan-European operations in the regulated market. __________ This episode of the iGaming NEXT Podcast is sponsored by: ⭐️ Pragmatic Solutions – Leading iGaming platform technology. ⭐️ Pragmatic Play ⭐️ Alea

17 Nov 202132min

Podcast by Pierre Lindh with Chris Grove, Partner at Eilers & Krejcik Gaming Are the seemingly gigantic valuations of the major US-based online gambling justified? Or are we seeing a massive bubble forming? What is the future of US iGaming & Online sports betting? These are questions Chris straights out together with Pierre in this highly informative podcast that will give investors and industry peers alike a better understanding of the past, present and future of the US market. About Chris Grove Chris Grove is an early-stage investor, entrepreneur, and strategist focused on the U.S. sports betting and online gambling sectors. He is a nationally recognized subject matter expert whose insights and research are regularly relied upon by analysts, media outlets, publicly-traded companies, and policymakers. His work has been cited by outlets including Bloomberg, ESPN, Forbes, the New York Times, the Washington Post, and The Wall Street Journal and he has testified before lawmakers in multiple states including California, Illinois, New York, Nevada, and Washington State. Grove is a partner at Eilers & Krejcik Gaming, a Distinguished Fellow at UNLV's International Center For Gaming Regulation, a mentor at Tech Stars, and a public company board member. Grove's early-stage portfolio includes over a dozen positions in gaming-related startups. 🔴 What the episode on Youtube: https://youtu.be/WjwRjR9fgro This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. Alea & Pragmatic Play

15 Nov 202149min

Weekly iGaming news roundup (November 12) by Pierre Lindh & Nico Jansen, CEO, Bet IT Best. The iGaming NEXT Weekly iGaming news roundup is sponsored by: ⭐️ Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions ⭐️ Alea - https://alea.com ⭐️ Pragmatic Play - http://pragmaticplay.com/ - - - - - 🧐 Nico Jansen After his studies in Frankfurt and at Stanford University, Nico joined the IT department of Investment Banking of Commerzbank in Frankfurt and London. Being familiar with the demand of Real-Time data in the finance industry and having a passion for Sports and Sports Betting, Nico left Commerzbank in 2012 to start Bet IT Best as a State of the Art and One-Stop Shop for the Sports Betting industry. In 2015 Bet IT Best received a seat at the Web Summit Alpha program for one of the most promising overall IT startups and in 2016 Bet IT Best received the " Highly Commended" seal in the " Innovation in Affiliation – Best New Affiliate Product" category from the well-known Sports Betting Community SBC. In 2017 Bet IT Best gained the first-ever Sports Betting Broker License handed out from Malta Gaming Authority. Although freshly entering the industry in 2012, Nico has been a reputable and highly respected speaker at different and various industry events (iGB, SBC, WGES for 5 years in a row etc.) as an Expert for Compliance, the German Market, Innovation and IT trends (mainly mobile focus).

12 Nov 20211h 2min

Podcast by Jesper Kärrbrink with Gustaf Hoffstedt, General Secretary at BOS _____ This episode of the iGaming NEXT Podcast is sponsored by: ⭐️ Pragmatic Solutions – Leading iGaming platform technology. For more info, click here: https://bit.ly/3lSy1B5 ⭐️ Pragmatic Play https://www.pragmaticplay.com ⭐️ Alea https://alea.com

3 Nov 20211h 2min

Podcast by Karolina Pelc with Savvas Fellas, Founder and Managing Director of Lindar Media (MrQ Casino) About Savvas Fellas Savvas Fellas is a Founder and Managing Director of Lindar Media, the company behind one of the fastest-growing casino brands in the UK, MrQ.com. Prior to launching MrQ in 2018, Savvas operated a portfolio of white label bingo and casino sites, working with multiple suppliers before the company decided to build their own platform with an emphasis on the underlying technology, analytics and architecture in order to best navigate an ever-changing landscape. The company is also preparing to launch its own content studio which will be exclusively available on MrQ. _____ This episode of the iGaming NEXT Podcast is sponsored by: ⭐️ Pragmatic Solutions – Leading iGaming platform technology. For more info, click here: https://bit.ly/3lSy1B5 ⭐️ Pragmatic Play https://www.pragmaticplay.com ⭐️ Alea https://alea.com

1 Nov 202137min