Ashley Lang: Breaking down the iGaming eco-system
NEXT.io Podcast10 Dec 2024

Ashley Lang: Breaking down the iGaming eco-system

🎙 NEXT.io Podcast #213 with Pierre and Ashley Lang, CEO of Pragmatic Solutions


Ashley shares insights on how platform technologies drive innovation, the transformative role of real-time data in player engagement, and how operators can unlock new opportunities by leveraging AI, flexible integrations, and a customer-first approach.


From game content curation to building a scalable business in regulated markets, Ashley offers a masterclass in what it takes to thrive in an ever-complex iGaming landscape.


⏰ Timestamps:
00:00 – Introduction and Overview

01:10 – Ashley’s journey in iGaming

02:20 – How iGaming has changed since the 1990s

06:30 – Early challenges in iGaming platforms

09:45 – Impact of the shift to mobile

12:50 – Role of marketing in iGaming growth

15:30 – Real-time data and player retention

24:12 – AI in iGaming: Opportunities and realities

33:50 – How shared wallets changed the game

41:30 – Game content curation with metadata

52:00 – Pragmatic Solutions’ operator approach

01:00:00 – What is the Connected Series?

01:05:00 – Importance of vendor collaboration

01:10:30 – Flexibility through integration

01:15:20 – Challenges in adopting new tech

01:20:45 – Data-driven insights for players

01:30:10 – Trends in platform technology

01:40:50 – Advice for operators today


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This episode of the NEXT.io Podcast is brought to you by:

Pragmatic Play – Industry-leading game content provider. https://www.pragmaticplay.com/en/
Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions/

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Pierre Lindh #74 – Igor Samardziski, CEO at TrueLab Games Studios

Pierre Lindh #74 – Igor Samardziski, CEO at TrueLab Games Studios

Igor Samardziski is an iGaming expert, having years of experience in the online gambling industry. Since the last two decades, he has worked on multiple projects including ownership and development of the pioneer iGaming affiliate network and senior strategic roles for multiple Tier 1 companies. In 2011 Igor became the co-founder of Max Entertainment, followed by a launch of a network of productive casino operations and white label brands, such as SlottyVegas.com and numerous others. Igor has been training organisations such as Novomatic, Greentube, Betsson, NetEnt, Casino Austria, Napoleon Games, and the leaders in the field from all corners of the world, such as Solverde Group, Swiss Casino, Meridien, Mozzart. Over the last 3 years, Igor has held board member status for many gaming companies, and also worked in an executive advisory capacity for various notable players in the industry, before embarking on a more hands-on role in his latest growth project, TrueLab Games Studios. _____ This episode of the iGaming NEXT Podcast is sponsored by Pragmatic Solutions – Leading iGaming platform technology. For more info, click here: https://bit.ly/3lSy1B5

28 Sep 20211h 1min

Pierre Lindh #73 - Andres Rengifo, Managing Director at On Air Entertainment (Challenging the Live Casino Monopoly)

Pierre Lindh #73 - Andres Rengifo, Managing Director at On Air Entertainment (Challenging the Live Casino Monopoly)

On Air Entertainment promises to challenge the live 'monopoly' with the experienced Andres Rengifo at the helm who talks about the challenges to scale such a complex operation from scratch, the future of the live segment, and the ambitions of On Air Entertainment. ANDRES RENGIFO Andres Rengifo established On Air Entertainment in early 2021 alongside a team of fellow senior live casino professionals with a shared passion for shaking up the industry. A guiding light of On Air Entertainment’s vision to be the global innovator of choice for tailored live casino experiences, Andres has since played a leading role in building this exciting new studio from the ground up. Andres’ impressive casino experience spans more than a decade, and he has held senior leadership and operational positions with some of the industry’s top players, including NetEnt, Evolution Gaming, and William Hill. He first stepped into the live dealer limelight in 2012 following a stint in investment banking, after previously perfecting his craft and passion for gaming in the land-based casino sector. _____ This episode of the iGaming NEXT Podcast is sponsored by Pragmatic Solutions – Leading iGaming platform technology. For more info, click here: https://bit.ly/3lSy1B5

27 Sep 202142min

Pierre Lindh #72 - Ozric Vandervelden, Co-Director of Lovelace Consultancy (How to exploit an online casino)

Pierre Lindh #72 - Ozric Vandervelden, Co-Director of Lovelace Consultancy (How to exploit an online casino)

Ozric Vandervelden used to professionally exploit online casinos, but has since turned white hat, working together with the online casinos in order to prevent abuse. Ozric talks about the massive exploit community of more than 200,000 people who actively exploits casinos, and some of the most common exploits. Ozric Vandervelden Having successfully exploited operators for many years the Lovelace team decided to turn white-hat to help operators tackle abuse of their promotions. After 2 years of consulting with over 30 operators, the Lovelace team is now utilising their experiences to develop a product solution.

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Pierre Lindh #71 - Maarja Pärt, CEO, The Coingaming Group (How a 30-year-old female CEO is revolutionising the iGaming industry)

Pierre Lindh #71 - Maarja Pärt, CEO, The Coingaming Group (How a 30-year-old female CEO is revolutionising the iGaming industry)

"How a 30-year-old female CEO is revolutionising the iGaming industry". Together with Maarja Pärt, we talk about her journey in the iGaming industry and with Coingaming Group. Maarja started out working as a customer service agent and is now the CEO of the company.

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Karolina Pelc, Founder and CEO SharedPlay, Gaming Consultant for iGaming NEXT #11 - Jacqui Gatt, COO, SharedPlay

Karolina Pelc, Founder and CEO SharedPlay, Gaming Consultant for iGaming NEXT #11 - Jacqui Gatt, COO, SharedPlay

LeoVegas-backed SharedPlay has announced the appointment of Jacqui Gatt as Chief Operating Officer (COO). In this podcast, Jacqui Gatt and Karolina Pelc discuss the iGaming industry, live casino, new products, gamification, and Jacqui's journey in the iGaming industry having previously worked for companies like Casumo, Mr Green, and Betsson Group.

8 Sep 202136min

Weekly iGaming news roundup by Pierre Lindh #01 - Nico Jansen, CEO, Bet IT Best (Weekly News Roundup)

Weekly iGaming news roundup by Pierre Lindh #01 - Nico Jansen, CEO, Bet IT Best (Weekly News Roundup)

🧐Nico Jansen: After his studies in Frankfurt and at Stanford University, Nico joined the IT department of Investment Banking of Commerzbank in Frankfurt and London. Being familiar with the demand of Real Time data in the finance industry and having a passion for Sports and Sports Betting, Nico left Commerzbank in 2012 to start Bet IT Best as a State of the Art and One Stop Shop for the Sports Betting industry. In 2015 Bet IT Best received a seat at the Web Summit Alpha program for one of the most promising overall IT startups and in 2016 Bet IT Best received the " Highly Commended" seal in the " Innovation in Affiliation – Best New Affiliate Product" category from the well-known Sports Betting Community SBC. In 2017 Bet IT Best gained the first-ever Sports Betting Broker License handed out from Malta Gaming Authority. Although freshly entering the industry in 2012, Nico has been a reputable and highly respected speaker at different and various industry events (iGB, SBC, WGES for 5 years in a row etc.) as an Expert for Compliance, the German Market, Innovation and IT trends (mainly mobile focus)

3 Sep 202140min

Pierre Lindh # 70 - Jonas Tegman, Co-Founder, Nolimit City (How to build a future proof game studio, and how to fail)

Pierre Lindh # 70 - Jonas Tegman, Co-Founder, Nolimit City (How to build a future proof game studio, and how to fail)

Jonas started out as consultant with Internet banking. Then in his early days, he worked as a poker system entrepreneur. After that Jonas got into NetEnt/Betsson doing a poker system & got the taste for slots. It was the same company back in the days. Then he Co-Founded ComeOn and later Co-Founded Nolimit City.

2 Sep 202154min

Pierre Lindh #69 - Michael Daly, CEO, Catena Media (Catena Media Q2 results and what comes next)

Pierre Lindh #69 - Michael Daly, CEO, Catena Media (Catena Media Q2 results and what comes next)

Michael Daly is the CEO for Catena Media, one of the largest lead generation companies for iGaming, Sports Betting, eSports and financial services worldwide. As such he oversees the company’s 400+ team and its global expansion across Europe, LATAM, APAC, and North America, where it is the dominant affiliate by value delivered to operators. Prior to taking the reigns as CEO in March of 2021, Michael was the VP of North America for Catena Media, growing that business to over 50 affiliate sites, generating in the range of $40,000,000+ annually with a team of approximately 60, all working remotely. Prior to Catena Media, Michael setup and ran divisions of online gambling technology companies, has rolled out numerous new products for banking and gaming, as well as served 8 years as a Naval Officer. He is a graduate of MIT and holds an MBA from the University of Utah.

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