Ashley Lang: Breaking down the iGaming eco-system
NEXT.io Podcast10 Dec 2024

Ashley Lang: Breaking down the iGaming eco-system

🎙 NEXT.io Podcast #213 with Pierre and Ashley Lang, CEO of Pragmatic Solutions


Ashley shares insights on how platform technologies drive innovation, the transformative role of real-time data in player engagement, and how operators can unlock new opportunities by leveraging AI, flexible integrations, and a customer-first approach.


From game content curation to building a scalable business in regulated markets, Ashley offers a masterclass in what it takes to thrive in an ever-complex iGaming landscape.


⏰ Timestamps:
00:00 – Introduction and Overview

01:10 – Ashley’s journey in iGaming

02:20 – How iGaming has changed since the 1990s

06:30 – Early challenges in iGaming platforms

09:45 – Impact of the shift to mobile

12:50 – Role of marketing in iGaming growth

15:30 – Real-time data and player retention

24:12 – AI in iGaming: Opportunities and realities

33:50 – How shared wallets changed the game

41:30 – Game content curation with metadata

52:00 – Pragmatic Solutions’ operator approach

01:00:00 – What is the Connected Series?

01:05:00 – Importance of vendor collaboration

01:10:30 – Flexibility through integration

01:15:20 – Challenges in adopting new tech

01:20:45 – Data-driven insights for players

01:30:10 – Trends in platform technology

01:40:50 – Advice for operators today


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CONNECT WITH NEXT.IO
✩ Website - https://next.io/ ✩ Instagram - /nextdotio ✩ X/Twitter - /nextdotio ✩ LinkedIn - /nextdotio


This episode of the NEXT.io Podcast is brought to you by:

Pragmatic Play – Industry-leading game content provider. https://www.pragmaticplay.com/en/
Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions/

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Pierre Lindh #61 - Julian Buhagiar, Co-Founder, RB-Capital (What will Malta's greylisting mean to the local iGaming industry?)

Pierre Lindh #61 - Julian Buhagiar, Co-Founder, RB-Capital (What will Malta's greylisting mean to the local iGaming industry?)

Julian is co-founder of RB Capital. He is an investor & board director to multiple ventures in the gaming, fintech & music industries. He has managed investments, M&As and exits to date in excess of $500m.

24 Juni 202132min

Pierre Lindh #59 - Tsachi Maimon, CEO, Aspire Global (Aspire Global's plans to become the world-leading iGaming B2B supplier)

Pierre Lindh #59 - Tsachi Maimon, CEO, Aspire Global (Aspire Global's plans to become the world-leading iGaming B2B supplier)

Tsachi Maimon has been prevalent in the iGaming industry since 2008, having previously worked at Playtech before joining Aspire Global as a board member and CEO in 2013. Bringing with him a wealth of industry knowledge, Tsachi has played a key role in the major developments the company has seen. Some of these include listing the company on the Nasdaq stock exchange, as well as the acquisition of games aggregator Pariplay and sportsbook supplier BtoBet. His leadership largely contributed to Aspire Global’s solid positioning as one of today’s most prominent iGaming B2B suppliers. Tsachi holds an M.A in Business Studies from the College of Management (COMAS) in Israel and is an all-round sports fan with a penchant for tennis.

17 Juni 20211h 3min

Karolina Pelc #7 - Thomas Rosander, Real Luck Group Limited, CEO (Products for new generations of players)

Karolina Pelc #7 - Thomas Rosander, Real Luck Group Limited, CEO (Products for new generations of players)

Thomas is an experienced igaming executive whose former positions include Chief Executive Officer of Dunder Casino, Chief Product Officer at Mr Green Online Casino (LSE: WMH), and Section Head Business Intelligence at bwin (LSE: ENT). Mr. Rosander was also Engagement Director and Business Intelligence Director at game developer Electronic Arts (NASDAQ: EA).

16 Juni 202136min

Jesper Kärrbrink #4 - Henrik Tjärnström, CEO, Kindred Group (Kindred history, responsible gaming, US, Bitcoin and much more)

Jesper Kärrbrink #4 - Henrik Tjärnström, CEO, Kindred Group (Kindred history, responsible gaming, US, Bitcoin and much more)

Long before he was appointed CEO in 2010, Henrik Tjärnström was a part of the Kindred Group (then Unibet Group). He joined the Board of Directors in 2003 and was part of the Board until when he stepped into the role as Chief Financial Officer in 2008. Henrik holds an MSc in Industrial Engineering and Management from the Institute of Technology, Linköping University, Sweden. Before joining the Kindred Group, he was employed as Senior Financial Manager at Skanska Infrastructure Development AB from 2001 to 2008.

11 Juni 202155min

Pierre Lindh #58 - Dima Reiderman, COO, BtoBet (Emerging markets analysis)

Pierre Lindh #58 - Dima Reiderman, COO, BtoBet (Emerging markets analysis)

Dima Reiderman joined BtoBet’s ranks from parent company, Aspire Global, where he served as Chief Operations Officer for over two years. Throughout his career he garnered wide experience in strategic leadership and a strong industry knowledge, playing an integral role in the growth and success of Aspire Global throughout his seven-year tenure. He is highly appreciated for his vision and energy, placing the end-customer at the core of operations.

10 Juni 202153min

Michael Pedersen #1 - Chris Harrison, Industry Head, Google (The Future of Digital Marketing)

Michael Pedersen #1 - Chris Harrison, Industry Head, Google (The Future of Digital Marketing)

Chris is the global industry lead at Google for Gambling. Before Google, Chris spent 7 years at Betfair working in various strategy, insight and marketing roles.

9 Juni 20211h 32min

Heidi Lofthus #4 - Robin Eirik Reed, Investor, Chair and CEO within Digital Entertainment, iGaming and Sports (Leadership learnings and Flow)

Heidi Lofthus #4 - Robin Eirik Reed, Investor, Chair and CEO within Digital Entertainment, iGaming and Sports (Leadership learnings and Flow)

Robin Eirik Reed co-founded GiG 10 years ago and successfully grew the company to €150m in revenue. In 2019, robin became an inductee in the iGaming IDOL Hall of Fame. Now he runs the gaming operator Ichiban and is also about to launch ’Quantum’.

3 Juni 202149min

Karolina Pelc #6 - Britt Boeskov, Chief Experience Officer, Kindred Group (KX - The Kindred Experience)

Karolina Pelc #6 - Britt Boeskov, Chief Experience Officer, Kindred Group (KX - The Kindred Experience)

Britt is the Chief Experience Officer of Kindred Group (formerly Unibet Group). She joined the Group as Management Trainee in 2005, and entered the Exec team in 2009, where she had held various roles including Head of Marcom Services, COO and Chief Programme Officer. Britt holds a Master's degree in Intercultural Communications and Management from Copenhagen Business School. She’s a non-executive director on the Board of Racecourse Media Group, and a mentor in the Rebus Women in Tech programme.

31 Maj 202141min

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