Jennifer Logan: Queen Of Branding

Jennifer Logan: Queen Of Branding

Jennifer Logan is a brand developer and an innovation specialist with over 14 years in the consumer packaged goods industry where she builds performance brands from their incubation through launch stage. She builds these brands through analytics, consumer need insights, strategic planning, cross-functional collaborations, and dedication to commercial viability. She has proven track record of leading projects through ambiguity, stewarding them through ideation and stage gate mobilization, and turning uncertainty into sales growth and measured ROI. In other words she is a branding expert. She has worked with firms like Absolut and is currently an independent consultant with Campbell St Productions. She has a BA from the University of Michigan and an MBA from Case Western Reserve University.


During our conversation, Jennifer talks about

-how she first gravitated towards the innovation space

-what is branding exactly and why it is so important

-the 3 most important things that startups need to consider

-advice she would give those who are looking to create a product or service

-the best ways for entrepreneurs and founders to network

-book recommendations you don't want to miss


Check out Jennifer's book recommendation:

https://amzn.to/3lNd5OD


Please put "Center of Influence" in your network. Please connect with her at

jlogan@campbellstproductions.com

https://lunchclub.com/search?query=jennifer%20logan

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(187)

Lisa Bromfield: You Believe In Magic?

Lisa Bromfield: You Believe In Magic?

Lisa is a Transformational Life Guide, Inspirational Speaker, Author, and Founder of The M.A.G.I.C. Roadmap™ to Create Joy & Purpose. This is her second appearance on the show.You are in for a treat a...

9 Juni 43min

Rian Nilsen: You Hate The 9-To-5 Grind?

Rian Nilsen: You Hate The 9-To-5 Grind?

Rian helps people build confidence, grow possibility, and create their economy with mindset & marketing. He's the guy you go to escape wage slavery by creating an online business.How?Listen to the epi...

4 Juni 1h 48min

Steve Spiro: You Want To Be A Speaker?

Steve Spiro: You Want To Be A Speaker?

Steve is an inspirational keynote speaker focused on helping individuals and organizations rediscover the power of real human connection in a fast-paced digital world.For most of his life, he was an i...

9 Maj 58min

Jennifer Patricca: What Are You Eating?

Jennifer Patricca: What Are You Eating?

As a registered dietitian with Optimized Nutrition LLC, Patricia's focus is on empowering individuals through personalized nutrition and effective meal planning. Her expertise in communications strate...

7 Maj 51min

Jonathan Crooks: What Are Your Financial Goals?

Jonathan Crooks: What Are Your Financial Goals?

Most people know they should be making smarter financial decisions—yet life, business, and the constant noise of conflicting advice make it difficult to feel confident that everything is truly working...

6 Maj 1h 1min

Danielle Upbin: A Rabbi's Wisdom

Danielle Upbin: A Rabbi's Wisdom

Danielle is a rabbi, educator, vocalist, and nonprofit leader with 25+ years of experience building vibrant communities, developing leaders, and translating Jewish wisdom into meaningful, real-world i...

4 Maj 1h 21min

Caleb Paull: Can You Network?

Caleb Paull: Can You Network?

Caleb Paull is a keynote speaker, consultant, connection strategist, and Founder of VIP Co.He helps executive leaders and sales professionals take the intimidation, awkwardness, and frustration out of...

27 Apr 50min

Shari Biery: Midlife Women Unite!

Shari Biery: Midlife Women Unite!

Most people don’t need more motivation. They need clarity, steadiness, and a better way to keep showing up without burning out.As a keynote speaker, National Board Certified Health & Wellness Coach, a...

23 Apr 1h 55min

Populärt inom Utbildning

det-skaver
historiepodden-se
rss-bara-en-till-om-beroende-medberoende
nu-blir-det-historia
not-fanny-anymore
allt-du-velat-veta
harrisons-dramatiska-historia
johannes-hansen-podcast
rss-viktmedicinpodden
roda-vita-rosen
i-vantan-pa-katastrofen
rikatillsammans-om-privatekonomi-rikedom-i-livet
sa-in-i-sjalen
rss-basta-livet
rss-max-tant-med-max-villman
rss-traningsklubben
sektledare
vi-gar-till-historien
kan-jag-sa-kan-du-podden
rss-autismandan