734 | News from the EDGE | Week of 12.9.2024

734 | News from the EDGE | Week of 12.9.2024

We reached out across the pond, and we got him, Andrew Optimisey joins us on the EDGE this week!

We tackle a lot in a short time frame: marketing shortcuts and data ownership are at the top of the heap. Companies like HubSpot and Google are creating "walled gardens" of data, stirring legal and ethical concerns about who truly owns consumer information.

We also cover an article from Search Engine Journal by Shelly Walsh, getting takes from 7 top SEO experts and their take on AI Overviews and where search is going. Oh yeah, OpenAI's Sora AI video project is finally released…..it only took a year.

A spicy side note: HubSpot's acquisition of Frame AI aims to supercharge their conversational intelligence game. Despite the buzz, Andrew cautions about the "soup du jour" nature of tech companies diving headfirst into AI without addressing underlying privacy concerns.

Stay sharp, stay informed, and keep your digital shields up with EDGE of the Web!

News from the EDGE:

[00:02:58] FAQs Are Now On The Site Reputation Abuse Policy For Webmasters

[00:10:50] Big Changes Are Coming to Search In 2025, According to Google's CEO

[00:16:43] EDGE of the Web Title Sponsor: Site Strategics

[00:18:00] US Government Now Being Sued for Claims of Overreach

AI News:

[00:22:11] HubSpot to acquire conversational intelligence platform Frame AI

[00:26:41] What 7 SEO Experts Think About AI Overviews And Where Search Is Going

[00:29:10] OpenAI releases Sora to the Public

[00:30:21] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:31:58] Google Search Ranking Volatility Continues Post Core Update

[00:33:29] Google Has 40 Signals For Canonicalization

[00:36:46] Google Search Console Legacy Tools & Reports Has Been Removed

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

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767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay

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766 | Local News from the EDGE | Week of 7.21.2025

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765 | Aligning SEO with AI and Intent: Bruce Clay's Perspective

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764 | News from the EDGE | Week of 6.23.2025

764 | News from the EDGE | Week of 6.23.2025

It's a packed episode of Paid Ad News from the EDGE, and Greg Finn of Cypress North is back to break down the latest developments across Google Ads, Performance Max, and AI-driven campaign shifts. Eri...

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763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold

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Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise. We unpack S...

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