Creating an ecosystem with Ashraf Samhouri

Creating an ecosystem with Ashraf Samhouri

This week on the The Business of Open Source, I spoke with Ashraf Samhouri, the CEO and co-founder of Activepieces.


Activepieces didn’t start as an open source company — and we started out the conversation by talking about why it was important to take an open source route because Activepieces is building an ecosystem.


Some other highlights from the episode:


  • Making software that is both for technical users (engineers love Activepieces!) and non-technical users (who also love Activepieces, because the UI is good)
  • Understanding the different user types, and marketing to them separately and specifically.
  • I challenged Ashraf to tell my why Activepieces is better than Zapier even without the open source piece — it was a challenge, but he made a good argument about having a simpler interface as well as that Activepieces allows you to run on-prem
  • We talked about product led growth and how there is an obvious starting point for promoting an open source project
  • Why lead qualification is so important


If you’re the founder of an open source company and you’re struggling with your open source strategy, with your positioning of your product or project in the ecosystem or with communicating that value of your product and project, reach out — that’s what I help companies with.

Avsnitt(269)

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Earning Trust with Tom Hacohen

Earning Trust with Tom Hacohen

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This week on The Business of Open Source, I spoke with Quentin Sinig, who has been the first “business” hire at three open source companies; Strapi, Kestra and now Pruna.ai. We covered a lot of ground...

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Open Foundations with Or Weis

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This week on The Business of Open Source, I spoke to Or Weis, the CEO and co-founder of Permit.io. Or is a serial entrepreneur who has had a long career in developer tools. We talked about Permit’s re...

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Straddling open source software and the hardware industry with Rob Taylor

Straddling open source software and the hardware industry with Rob Taylor

This week on The Business of Open Source, I spoke with Rob Taylor, CTO/CSO and founder of ChipFlow. Although ChipFlow is unambiguously a software company, it creates software that facilitate the creat...

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The double-edged sword of big initial customers with Taco Potze

The double-edged sword of big initial customers with Taco Potze

This week I’m back from vacation and I have a new episode of The Business of Open Source, with Taco Potze! Taco is the co-founder and CEO of Open Social. A couple interesting takeaways from our conver...

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Build for Dual Audiences with Pablo Ruiz-Muzquiz

Build for Dual Audiences with Pablo Ruiz-Muzquiz

This week on The Business of Open Source, I spoke with Pablo Ruiz-Muzquiz, CEO and co-founder of Penpot. We started out by talking about the transition from services company to product company, how th...

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Managing community contributors with Alya Abbott

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This week on The Business of Open Source I talked with Alya Abbott, COO of Zulip, about managing community contributors. This is a hot topic for open source companies — and for that matter, open sourc...

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